How does Snowplow enrich raw events before landing in Databricks?

Snowplow enriches raw event data by performing several key operations before it lands in Databricks:

  • Schema validation: Snowplow ensures that raw data conforms to defined schemas, preventing errors
  • Enrichment: Snowplow enriches raw events with contextual data such as geographic location, user identifiers, and device information
  • Data transformation: Snowplow transforms raw events into structured, high-quality data, which is ready for analysis and machine learning

The enriched events can then be processed and stored in Databricks for further analysis and machine learning.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.