What are some real-time ML use cases built on Databricks and Snowplow?

Real-time machine learning use cases built on Databricks and Snowplow include:

  • Personalized product recommendations: Use real-time behavioral data from Snowplow to make personalized recommendations on websites or in apps
  • Fraud detection: Analyze financial transactions and behavioral data in real time to flag fraudulent activities
  • Customer segmentation: Real-time analysis of customer behavior for dynamic segmentation based on live interactions
  • Predictive analytics: Use historical Snowplow data and real-time inputs to predict customer behavior or market trends

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