How to perform attribution modeling in Databricks using Snowplow data?

To perform attribution modeling in Databricks using Snowplow data:

  • Ingest Snowplow event data into Databricks using streaming or batch processing
  • Transform the data to capture key touchpoints and interaction data, such as first touch, last touch, and multi-touch events
  • Use machine learning algorithms or statistical methods to calculate the contribution of each touchpoint in the conversion path
  • Store the attribution model results in Delta Lake for further analysis or visualization

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