How to perform attribution modeling in Databricks using Snowplow data?

To perform attribution modeling in Databricks using Snowplow data:

  • Ingest Snowplow event data into Databricks using streaming or batch processing
  • Transform the data to capture key touchpoints and interaction data, such as first touch, last touch, and multi-touch events
  • Use machine learning algorithms or statistical methods to calculate the contribution of each touchpoint in the conversion path
  • Store the attribution model results in Delta Lake for further analysis or visualization

Get Started

Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.