Does CustomerLake collect behavioral data?

No client-side SDKs have been announced. CustomerLake builds profiles from data that has already landed in the lakehouse, so tracking and validating web and app events sits with a separate collection layer.

Learn How Builders Are Shaping the Future with Snowplow

From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.

Browse our Latest Blog Posts

Get Started

Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.