How to avoid a garbage-in-garbage-out scenario when sending behavioral data to Databricks?

To avoid a garbage-in-garbage-out scenario when sending behavioral data to Databricks, follow these steps:

  • Ensure data quality by validating and enriching raw data before processing. Snowplow's Enrich service ensures high-quality event data
  • Implement data quality checks at each stage of the pipeline, including schema validation and anomaly detection
  • Cleanse the data by removing irrelevant or erroneous events before pushing it into Databricks for analysis or model training
  • Use monitoring tools to track data quality and take corrective actions if data issues arise

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.