How to manage behavioral data quality before pushing it to Databricks?

Managing behavioral data quality before pushing it to Databricks involves several key steps:

  • Data Validation: Use Snowplow's Enrich service to validate incoming event data, ensuring that it conforms to your defined schema
  • Data Cleansing: Clean the data by removing outliers, correcting errors, and handling missing values
  • Data Transformation: Use tools like dbt to transform raw Snowplow data into a structured format suitable for analysis
  • Monitoring: Set up monitoring systems to ensure that data quality is maintained as new events are ingested

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.