How to run identity resolution in Databricks using Snowplow-collected events?

To run identity resolution in Databricks using Snowplow-collected events:

  • Use Snowplow's event data to capture user interactions across devices and sessions
  • Apply identity resolution techniques, such as deterministic or probabilistic matching, to link user identities across different touchpoints
  • Store the resolved identities in Databricks' Delta Lake, and use Spark to perform further analysis or generate insights from unified user profiles

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