Unlike black-box tools (e.g., Google Analytics, Adobe Analytics), Snowplow enables complete data ownership with transparent schema governance, extensible enrichment pipelines, and full architectural visibility.

Data is processed in your cloud environment—whether using Snowplow’s managed service or deploying our source-available components—delivering AI-ready behavioral data you fully control with minimal latency and maximum flexibility. 

While packaged tools provide aggregated data through vendor dashboards, Snowplow delivers raw, event-level data directly to your warehouse, enabling custom analysis, unlimited retention, and integration with your preferred AI/ML tools and business applications.