Designing an event tracking strategy for gaming apps involves mapping critical user behaviors and lifecycle events.

Key events to track:

• Onboarding and usage: app installs, first opens, session starts.
• Gameplay progress: level completions, rewards earned, mission outcomes.
• Monetization events: in-app purchases, ad views, premium upgrades.
• Engagement metrics: chat, social shares, in-game settings used.
• Churn indicators: app exits, session duration, uninstall events.
  
  

With Snowplow, you can define a flexible schema for each event type, capture player behavior in real time, and generate insights to improve retention and monetization.