To enable cookie-less tracking without sacrificing data quality, businesses should rely on first-party data and persistent identifiers.

Snowplow’s approach:

• Uses first-party cookies, unique identifiers, and local storage—not third-party cookies.
• Captures session-level and user-level interactions accurately, even when browser settings block third-party cookies.
• Ensures reliable tracking across devices and visits by generating persistent user IDs within your domain.

Result: You maintain high data integrity and compliance while respecting user privacy preferences.