How do I set up Snowplow for real-time event tracking on my website and app?

Setting up Snowplow for real-time event data collection involves integrating trackers and configuring a streaming pipeline for low-latency analytics.

Steps to implement Snowplow:

  1. Set up the Snowplow pipeline – Use Snowplow’s web, mobile, and server-side trackers to start collecting events.
  2. Integrate trackers – Add the JavaScript tracker to web pages, or mobile SDKs to your iOS/Android app.

Stream to real-time platforms – Configure output to platforms like AWS Kinesis, Google Cloud Pub/Sub, or Apache Kafka for real-time data flow and analysis.

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