How do I set up Snowplow for real-time event tracking on my website and app?

Setting up Snowplow for real-time event data collection involves integrating trackers and configuring a streaming pipeline for low-latency analytics.

Steps to implement Snowplow:

  1. Set up the Snowplow pipeline – Use Snowplow’s web, mobile, and server-side trackers to start collecting events.
  2. Integrate trackers – Add the JavaScript tracker to web pages, or mobile SDKs to your iOS/Android app.‍
  3. Stream to real-time platforms – Configure output to platforms like AWS Kinesis, Google Cloud Pub/Sub, or Apache Kafka for real-time data flow and analysis.

Learn How Builders Are Shaping the Future with Snowplow

From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.

Browse our Latest Blog Posts
Webinar

The CDP Market Is Evolving—Are You Asking the Right Questions?

Video

CDO Magazine Interview with Kalyani Sekar

Webinar

Reimagining Data Governance for Faster Business Outcomes

Video

Snowplow & AWS Case Study: Secret Escapes

Speaking Session

Entity-First Driven Design for Event Data Modeling

Get Started

Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.

Book a DemoWatch our 10-min Demo