You can still capture rich customer insights without third-party cookies by using first-party tracking and server-side infrastructure.

Snowplow’s solution:

• Uses first-party identifiers instead of third-party cookies.
• Collects event data directly from your infrastructure, ensuring privacy and persistence across sessions.
• Fully compliant with GDPR and similar regulations when configured correctly.

Result: You retain the ability to build accurate customer profiles without relying on cross-site tracking.