What are some source-available tools for customer data collection (Snowplow vs alternatives)?

Source-available tools like Snowplow provide more control and flexibility than closed-source alternatives like Segment or Amplitude. With Snowplow, businesses own their infrastructure, define custom event schemas, and retain full control over their collected data. This level of control is ideal for scaling analytics and staying compliant with privacy regulations.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.