Snowplow captures granular behavioral events with full context, applies real-time identity stitching and enrichment, then delivers high-quality data into analytics platforms and real-time streams.

Snowplow Signals extends this foundation to power product personalization through its Profiles Store (low-latency user attributes API), Interventions engine (real-time behavioral triggers), and streaming + batch processing capabilities. 

This AI-ready data outputs feed recommendation systems, churn predictions, dynamic pricing, and in-app personalization engines, empowering product and data teams to build intelligent, user-centric applications with deep customer context.