How do companies balance extensive data collection with GDPR consent requirements?

Companies can balance data collection with GDPR by collecting data only with clear, informed user consent and maintaining transparency. Snowplow supports consent workflows, opt-in/opt-out controls, and data anonymization—making it easier to comply with regulations while still capturing meaningful behavioral data.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.