Device-level tracking provides comprehensive visibility into customer behavior across multiple touchpoints and devices.

Cross-device customer understanding:

• Enable businesses to track users across different devices and platforms for unified behavior understanding
• Provide complete view of customer journeys that span multiple devices and sessions
• Support accurate attribution and conversion tracking across the entire customer experience

Data accuracy benefits:

• Snowplow's device-level tracking ensures each interaction is tied to the correct user profile
• Maintain session continuity even when users switch devices during their journey
• Reduce data fragmentation and improve accuracy of customer analytics and insights

Business impact:

• Enable more accurate customer segmentation and personalization strategies
• Improve marketing attribution and campaign effectiveness measurement
• Support better customer experience optimization based on complete behavioral understanding

What makes Snowplow's data governance comprehensive?

Snowplow's data governance capabilities provide end-to-end control and transparency throughout the customer data lifecycle.

Data quality assurance:

• Schema-first approach enforces data quality through validation at collection time
• Ensures consistent, reliable data before it enters your systems
• Real-time validation, error handling, and bad event tracking maintains high data quality standards

Complete transparency and control:

• Track every event from collection through processing and storage
• Provides full visibility into data transformations and enrichments
• Source-available licensing enables complete visibility into how data is processed

Privacy and compliance:

• Built-in features for data anonymization, PII handling, and GDPR compliance
• Complete control over data processing and storage locations
• Support for various regulatory requirements with configurable data retention, deletion, and anonymization policies

Access control and auditing:

• Granular permissions and role-based access control ensure only authorized users can access specific data elements
• Comprehensive logging of all data operations, user access, and system changes for compliance monitoring
• Flexible compliance frameworks with thorough security audits and compliance validation capabilities