What role does Snowplow play in a composable CDP architecture?

Snowplow plays a key role in a composable CDP architecture by providing a reliable, scalable data collection platform that can capture event data from various sources, such as websites, mobile apps, and servers.

Snowplow ensures that the data is collected in real time, enriched, and validated, providing businesses with high-quality, actionable data to feed into their composable CDP. By integrating Snowplow into the data pipeline, companies can ensure accurate, complete, and timely data flows into their CDP.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.