What is a composable CDP (Customer Data Platform)?

A composable CDP is a modular, flexible customer data platform that allows businesses to build custom data infrastructure by selecting best-in-class components. Unlike traditional CDPs, composable CDPs run on your existing cloud data warehouse, don't duplicate data, are schema-agnostic, and offer modular pricing.

With Snowplow, businesses can collect and process data from various sources, feeding it into a composable CDP for analysis, segmentation, and activation.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.