Using Snowplow’s event pipeline and trackers, you can implement this capability with granular, first‑party data and real‑time processing. 

Companies are moving towards composable CDPs because they provide more flexibility, scalability, and control. With composable CDPs, businesses can select the best tools for data collection, storage, and activation, without being locked into a single platform.Additionally, composable CDPs allow for better data privacy and compliance management, as businesses can integrate data governance tools that fit their specific needs. This modular approach also supports faster adaptation to changing business requirements.