Using Snowplow's event pipeline and trackers, you can implement this capability with granular, first‑party data and real‑time processing.

Switching to a composable CDP approach may present challenges such as:

• Integration complexity: Connecting various data sources, processing tools, and activation platforms can be complex, requiring careful planning and technical expertise
• Data silos: Without careful planning, data can become fragmented across multiple platforms, making it harder to get a unified view of the customer
• Change management: Shifting from a traditional CDP to a composable approach may require changes in workflows and skillsets within marketing and IT teams
• Ongoing maintenance: Maintaining and updating the composable CDP stack requires ongoing management to ensure that all components are running smoothly and securely