The components of a composable CDP stack include:

• Data collection: Tools like Snowplow that capture customer data from websites, apps, and other sources
• Data processing: Tools like dbt, Apache Spark, or AWS Lambda that clean, transform, and enrich raw event data
• Data storage: Data warehouses like Snowflake, where event data is stored and queried for analytics
• Activation: Platforms like Salesforce, Marketo, or customer engagement tools that leverage the data to execute marketing campaigns and personalized messages

Snowplow serves as the foundational data collection layer, ensuring high-quality event data flows through the entire composable CDP stack.