How to build a composable CDP using Snowflake and other modern data stack tools?

To build a composable CDP using Snowflake and other modern data stack tools:

  • Use Snowplow for first-party data collection from various touchpoints, such as websites, mobile apps, and server-side events
  • Store raw and enriched event data in Snowflake, leveraging its scalability and performance for querying and analysis
  • Integrate additional tools like dbt for data transformation, and use analytics tools like Looker or Power BI for insights
  • For activation, integrate with marketing platforms such as Salesforce, Marketo, or customer engagement tools via APIs to send targeted messages based on user behavior

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