The main differences between composable CDPs and traditional CDPs are:

• Data Storage: Traditional CDPs store data in their own systems (duplication), while composable CDPs use your existing data warehouse
• Implementation: Traditional CDPs take 6-12 months to deploy, composable CDPs can be implemented in days or weeks
• Customization: Composable CDPs offer complete flexibility in tool selection, while traditional CDPs have pre-configured, rigid structures
• Pricing: Traditional CDPs use bundled pricing, composable CDPs offer pay-per-component models
• Vendor Lock-in: Traditional CDPs create dependency, composable CDPs allow easy component switching

Using Snowplow for data collection in either approach, composable CDPs provide superior flexibility, faster time-to-value, and better cost efficiency while maintaining data quality and governance.