Creating a unified customer data view requires comprehensive data integration and identity resolution strategies.

Consistent data collection:

• Use Snowplow to collect consistent event data from all customer touchpoints including web, mobile, email, and offline interactions
• Implement standardized event schemas and data models across all platforms
• Ensure data quality and validation at collection time to maintain consistency

Identity resolution:

• Implement identity resolution to match user profiles across devices and platforms
• Use deterministic and probabilistic matching techniques to create unified customer profiles
• Maintain privacy compliance while enabling cross-platform customer understanding

Centralized data architecture:

• Aggregate and centralize data in a data warehouse like Snowflake, ensuring all customer data is easily accessible for analysis
• Create master customer records that combine behavioral, transactional, and demographic data
• Enable real-time and batch processing for both immediate insights and comprehensive analytics