Can Snowplow + Snowflake power agentic AI assistants or in-product experiences?

Yes, Snowplow + Snowflake can effectively power agentic AI assistants and in-product experiences:

  • Behavioral Context: Snowplow tracks comprehensive user behavior and interaction data that provides rich context for AI assistant decision-making
  • Real-time Intelligence: Stream behavioral data into Snowflake for immediate processing and serve customer insights to AI assistants through APIs
  • Personalization: Use Snowflake's ML capabilities to train models that enable AI assistants to provide personalized recommendations and contextual assistance
  • Continuous Learning: Leverage behavioral feedback loops to continuously improve AI assistant performance based on user interactions

Snowplow Signals is purpose-built for these agentic AI use cases—it provides the infrastructure that product and engineering teams need to build AI copilots and chatbots with three core components: the Profiles Store gives AI agents real-time access to customer intelligence, the Interventions engine enables autonomous actions, and the Fast-Start Tooling includes SDKs for seamless integration with AI applications.

Learn How Builders Are Shaping the Future with Snowplow

From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.

Browse our Latest Blog Posts

Get Started

Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.