Can Snowplow + Snowflake power agentic AI assistants or in-product experiences?

Yes, Snowplow + Snowflake can effectively power agentic AI assistants and in-product experiences:

  • Behavioral Context: Snowplow tracks comprehensive user behavior and interaction data that provides rich context for AI assistant decision-making
  • Real-time Intelligence: Stream behavioral data into Snowflake for immediate processing and serve customer insights to AI assistants through APIs
  • Personalization: Use Snowflake's ML capabilities to train models that enable AI assistants to provide personalized recommendations and contextual assistance
  • Continuous Learning: Leverage behavioral feedback loops to continuously improve AI assistant performance based on user interactions

Snowplow Signals is purpose-built for these agentic AI use cases—it provides the infrastructure that product and engineering teams need to build AI copilots and chatbots with three core components: the Profiles Store gives AI agents real-time access to customer intelligence, the Interventions engine enables autonomous actions, and the Fast-Start Tooling includes SDKs for seamless integration with AI applications.

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.