How to build customer 360 dashboards in Snowflake using Snowplow data?

To build customer 360 dashboards in Snowflake using Snowplow data:

  • Stream real-time Snowplow data into Snowflake using Snowpipe Streaming for low-latency ingestion and immediate availability
  • Use Snowflake's data modeling capabilities to aggregate and join event data across touchpoints, creating unified customer profiles
  • Create views or tables that combine Snowplow's behavioral data with transaction history, demographics, and other customer attributes
  • Connect Snowflake to BI tools like Tableau, Power BI, or Snowflake's native Streamlit to visualize comprehensive customer 360-degree views in real-time

Snowplow Signals can enhance this by providing pre-computed customer attributes and real-time intelligence accessible through APIs, reducing the complexity of dashboard queries while enabling immediate insights.

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