Snowplow and Snowflake integrate seamlessly in a composable CDP by capturing, processing, and storing high-quality event data in a unified architecture.

Snowplow tracks first-party event data across various customer touchpoints, while Snowflake stores this data in a scalable, cloud-based data warehouse. This setup provides businesses with a centralized, real-time view of customer interactions, enabling personalized engagement and advanced analytics. The combination supports both batch processing for historical analysis and real-time streaming for immediate insights and customer activation.