How to optimize storage costs when using Snowplow with Snowflake?

To optimize storage costs with Snowplow and Snowflake:

  • Data Partitioning: Partition large event tables by date or event type to optimize query performance and reduce scanning costs
  • Clustering: Apply clustering keys on frequently queried columns (user_id, event_timestamp) to improve query efficiency and reduce compute costs
  • Data Retention Policies: Implement lifecycle policies to automatically archive or delete older Snowplow event data based on business requirements
  • Compression Optimization: Ensure efficient data compression by using optimal file formats (Parquet) and Snowflake's automatic compression
  • Materialized Views: Pre-aggregate frequently accessed Snowplow metrics to reduce query costs while maintaining real-time insights

Incremental Processing: Use dbt's incremental models to process only new Snowplow events, minimizing compute costs for transformations

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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.