To build warehouse-native audiences in Snowflake using Snowplow data:

• Event-based Segmentation: Use Snowplow's rich behavioral data to create sophisticated audience segments based on actions, engagement patterns, and customer lifecycle stages
• Dynamic Audience Creation: Build SQL-based audience definitions that automatically update as new Snowplow events arrive, ensuring audiences remain current
• Activation Preparation: Structure audience data for easy export to marketing platforms using standardized formats and APIs
• Real-time Sync: Implement automated workflows to push audience segments from Snowflake to marketing tools using reverse ETL platforms or custom integrations

This approach maintains data ownership while enabling sophisticated behavioral targeting across marketing channels.