To activate Snowplow behavioral data from Snowflake to marketing tools:

• Transform and aggregate Snowplow's enriched event data in Snowflake to create actionable customer profiles, segments, and behavioral scores
• Use Snowflake's native integrations or partner connectors (e.g., Hightouch, Census) to sync customer data to marketing platforms like Salesforce, HubSpot, or Braze
• Set up automated data pipelines using Snowflake Tasks and Streams to continuously sync fresh customer insights to marketing tools in real-time
• Leverage APIs or ETL tools to push audience segments and customer attributes to advertising platforms for campaign personalization

This enables marketing teams to act on behavioral insights immediately while maintaining data freshness and accuracy across all touchpoints.