To run attribution modeling in Snowflake with Snowplow data:

• Touchpoint Capture: Use Snowplow to comprehensively track all customer touchpoints including campaigns, channels, content interactions, and conversion events
• Data Preparation: Aggregate Snowplow events into customer journey datasets, creating sequential touchpoint maps with timestamps and attribution context
• Model Implementation: Build attribution models (first-touch, last-touch, linear, time-decay, algorithmic) using Snowflake's SQL capabilities and machine learning functions
• Analysis & Optimization: Query attribution results to measure channel effectiveness, optimize marketing spend, and improve campaign performance

This approach provides comprehensive visibility into marketing effectiveness while leveraging Snowflake's analytical capabilities for sophisticated attribution analysis.