Using Snowplow's event pipeline and trackers, you can implement this capability with granular, first‑party data and real‑time processing.
Snowflake provides a variety of tools for modeling behavioral data:
- dbt (Data Build Tool): Industry-standard tool for transforming and modeling Snowplow behavioral data with SQL-based transformations, incremental processing, and reusable analytics models
- Snowflake SQL: Built-in SQL capabilities including window functions, CTEs, and advanced aggregations for complex behavioral analysis at session, user, and cohort levels
- Dynamic Tables: Enable incremental processing of streaming Snowplow data with automatic refresh and dependency management
Snowflake Streams & Tasks: Track changes to Snowplow event tables and automate behavioral data processing workflows