Over 10,000 companies create data with Snowplow

“I’ve never seen engineers and marketing people talk to each other as much as they are right now. All of our objectives are goal-oriented and outcome-oriented now. Access to first-party data has made our data engineers have more empathy for our marketers and our marketers are now more willing to provide insight into the campaigns they are running.”

“For us, Snowplow event tracking has replaced Google Analytics, as GA cannot do everything we need, or even a fraction of what we need, such as easily tying data to individual users.”