The preferred behavioral data platform for subscription businesses
Take control of your behavioral data and leverage it to drive product usage and retention.
Get the full picture from first visit to subscription and product usage
Stitch user journeys from first touch and product usage to churn and recovery to achieve a unified customer view across your marketing website, product applications, blog, support desk systems, and more to understand the user experience end to end ensuring you acquire and retain the right customers.
Maximize the value of your subscribers
With Snowplow you get next-level data granularity. Explore product usage in detail and pinpoint behavioral signals from your subscribers that indicate they’re ready for an upsell. Leverage your behavioral data to power dynamic, propensity based pricing options so you don’t leave money on the table.
Understand and drive user actions that support usage and conversion
Build granular customer funnels to unlock value for marketing and product teams so they can evolve the experience and product to maximize conversion and product usage. Equip them with the granular behavioral data they need to make a difference.
Be smart about your acquisition strategy
Minimize the time it takes to recover your cost of user acquisition by learning from previous customer acquisition activities and use this data in real time to inform and fine tune your acquisition strategy. Empower your marketing team to allocate the budget it needs to acquire high-value customers.
Design your own churn propensity model and evolve it as you learn
Snowplow’s rich event-level data lets you observe individual user paths in detail to pinpoint where users lose interest making it easier to take the right actions to prevent churn. Aggregate behavior across end users to predict your product’s stickiness and churn, and evolve it with Snowplow’s flexible tracking framework.
Tap into our data expertise for your subscription business
The latest Snowplow customer stories
Case study
How Gousto is growing its subscriber base using behavioral data created with Snowplow.
Case study
Peak is using data created with Snowplow to transform the user experience.
Case study
How The Globe and Mail, together with Sophi, uses Snowplow to deliver advanced data applications.
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Unlock the value of your behavioral data with customer data infrastructure for AI, advanced analytics, and personalized experiences