Gain a complete picture of your customers
With the growing impact of third-party solutions like Google Analytics due to browser cookie changes such as ITP/ETP, user tracking can be restricted to as little as 24 hours. This limited view of customer behavior can significantly affect business decision-making.
With Snowplow, you can define your own custom events and entity schemas, and capture an unlimited number of properties with every event.
With Snowplow’s first-party tracking and out-the-box identity resolution and configurable IDs you can track all users for more than two years for analytics and attribution.
For over a decade, Snowplow has helped craft and optimize analytics strategies using behavioral data. You are supported from initial set-up with our dedicated Solutions Architects to ongoing optimization with our customer success specialists.