Explore snowplow data – Raw data
An example of raw customer data
Below you’ll find an example of raw customer event data – aka ‘behavioral data’.
Specifically, you can take a look at a sample of users’ interactions across our marketing website, documentation site and user interface.
This raw data sample was created using Snowplow, and spans:
5 users | 6 sessions | 3 platforms | 5 devices | 4 channels
While the data can’t be easily interpreted in this raw format, you can see the number of fields which can be used to create incredibly predictive and accurate calculations. Once the data is modeled to a specific view, such as a ‘user’, ‘session’ or ‘page’ view, it is easy to analyse or create automations.
| Core (view column details ) |
Timestamps (view column details) | User (view column details) | Session (view column details) | Event (view column details) | Event specific fields (view column details) | Application (view column details) | Useragent (view column details) | Location (view column details) | Marketing (view column details) | Page (view column details) | Referer (view column details) | Cross domain referer (view column details) | Visibility (view column details) | Scroll depth (view column details) | Meta data (view column details) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| derived_tstamp | event_name | domain_userid | domain_sessionidx | geo_city | app_id | page_urlpath | derived_tstamp | dvce_created_tstamp | dvce_sent_tstamp | collector_tstamp | etl_tstamp | true_tstamp | user_id | domain_userid | network_userid | user_ipaddress | user_fingerprint | domain_sessionid | domain_sessionidx | event_id | event | event_name | event_vendor | event_format | event_version | event_fingerprint | link_click_event | focus_form_event | change_form_event | app_id | platform | useragent | useragent_parser_context | yauaa_context | iab_bot_context | br_lang | br_cookies | br_colordepth | doc_charset | geo_country | geo_region | geo_region_name | geo_city | geo_zipcode | geo_latitude | geo_longitude | geo_timezone | mkt_medium | mkt_source | mkt_term | mkt_content | mkt_campaign | mkt_network | mkt_clickid | page_view_id | page_url | page_title | page_urlscheme | page_urlport | page_urlhost | page_urlpath | page_urlquery | page_urlfragment | performance_timing_context | page_referrer | refr_urlscheme | refr_urlport | refr_urlhost | refr_urlpath | refr_urlquery | refr_urlfragment | refr_medium | refr_source | refr_term | refr_domain_userid | refr_dvce_tstamp | br_viewwidth | br_viewheight | dvce_screenwidth | dvce_screenheight | doc_width | doc_height | pp_xoffset_min | pp_xoffset_max | pp_yoffset_min | pp_yoffset_max | v_tracker | name_tracker | v_collector | v_etl |
| 2020-04-01T10:00:02.785 | page_view | be5016ad-c6ef-442d-aa18-… | 4 | San Francisco | website | / | 2020-04-01T10:00:02.785 | 2020-04-01T10:00:01.443 | 2020-04-01T10:00:01.449 | 2020-04-01T10:00:02.791 | 2020-04-01T10:00:04.326 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 289d6851-77ca-45ad-a611-… | 4 | 2878003c-7b88-43b0-8f1f-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 0ca09ed2370afcd6989bf656… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | ed479d38-0eab-45a4-bdc7-… | https://snowplowanalytic… | Snowplow | The Data Coll… | https | 443 | snowplowanalytics.com | / | { “connectEnd”… | https://www.google.com/ | https | 443 | google.com | / | search | 1678 | 892 | 1680 | 1050 | 1678 | 4758 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
| 2020-04-01T10:00:08.061 | page_view | be5016ad-c6ef-442d-aa18-… | 4 | San Francisco | website | /snowplow-bdp/ | 2020-04-01T10:00:08.061 | 2020-04-01T10:00:08.026 | 2020-04-01T10:00:08.028 | 2020-04-01T10:00:08.063 | 2020-04-01T10:00:08.332 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 289d6851-77ca-45ad-a611-… | 4 | 25322a4d-14c4-41e9-a180-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 45c824fc852e1693ddf43cf1… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 08e14838-2c28-4529-acc4-… | https://snowplowanalytic… | Snowplow BDP | A Da… |
https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | / | internal | 1678 | 892 | 1680 | 1050 | 1678 | 4672 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
| 2020-04-01T10:00:14.927 | page_view | 292a1aaa-89f9-4441-b001-… | 22 | Manchester | website | / | 2020-04-01T10:00:14.927 | 2020-04-01T10:00:12.770 | 2020-04-01T10:00:12.804 | 2020-04-01T10:00:14.961 | 2020-04-01T10:00:16.328 | 292a1aaa-89f9-4441-b001-… | 93252393-6d33-4dab-90b7-… | 185.242.7.XX | 3ce15e71e3dea3f0ebc2cfb4… | 01e67be0-600b-4e48-a57e-… | 22 | 33eb89fb-02e9-4caa-99b5-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | f755b32e4a46ebadf84249d7… | website | web | Mozilla/5.0 (Windows NT … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-GB | TRUE | 24 | UTF-8 | GB | MA | Manchester | Manchester | M1 | 43.01 | -71.47 | Europe/London | ff24e29a-cb17-4623-912d-… | https://snowplowanalytic… | Snowplow | The Data Coll… | https | 443 | snowplowanalytics.com | / | { “connectEnd”… | direct | 1536 | 678 | 1536 | 864 | 1519 | 4756 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||||||||
| 2020-04-01T10:00:18.426 | page_ping | be5016ad-c6ef-442d-aa18-… | 4 | San Francisco | website | /snowplow-bdp/ | 2020-04-01T10:00:18.426 | 2020-04-01T10:00:18.359 | 2020-04-01T10:00:18.360 | 2020-04-01T10:00:18.427 | 2020-04-01T10:00:18.333 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 289d6851-77ca-45ad-a611-… | 4 | 5f8f8fba-bac9-4d3e-a993-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 22e8dcb242f9abd878f2a495… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 08e14838-2c28-4529-acc4-… | https://snowplowanalytic… | Snowplow BDP | A Da… |
https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | / | internal | 1678 | 892 | 1680 | 1050 | 1678 | 4672 | 0 | 0 | 0 | 0 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||
| 2020-04-01T10:01:21.883 | page_view | 292a1aaa-89f9-4441-b001-… | 22 | Manchester | docs | /docs/setup-snowplow-on-… | 2020-04-01T10:01:21.883 | 2020-04-01T10:01:21.550 | 2020-04-01T10:01:21.555 | 2020-04-01T10:01:21.888 | 2020-04-01T10:01:23.347 | 292a1aaa-89f9-4441-b001-… | 93252393-6d33-4dab-90b7-… | 185.242.7.XX | 3ce15e71e3dea3f0ebc2cfb4… | 01e67be0-600b-4e48-a57e-… | 22 | f39dc073-37c2-4710-9d6d-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | fde8eb647f081899f29e7970… | docs | web | Mozilla/5.0 (Windows NT … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-GB | TRUE | 24 | UTF-8 | GB | MA | Manchester | Manchester | M1 | 43.01 | -71.47 | Europe/London | 19f447ae-8f57-4b92-8307-… | https://docs.snowplowana… | Snowplow Docs – Document… |
https | 443 | snowplowanalytics.com | /docs/setup-snowplow-on-… | 1-choose-and-configure-a… | { “connectEnd”… | https://www.google.com/ | https | 443 | google.com | / | search | 1536 | 722 | 1536 | 864 | 1519 | 1920 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:01:31.891 | page_ping | 292a1aaa-89f9-4441-b001-… | 22 | Manchester | docs | /docs/setup-snowplow-on-… | 2020-04-01T10:01:31.891 | 2020-04-01T10:01:31.800 | 2020-04-01T10:01:31.803 | 2020-04-01T10:01:31.894 | 2020-04-01T10:01:32.346 | 292a1aaa-89f9-4441-b001-… | 93252393-6d33-4dab-90b7-… | 185.242.7.XX | 3ce15e71e3dea3f0ebc2cfb4… | 01e67be0-600b-4e48-a57e-… | 22 | e3702ef7-1d09-44fb-9cfa-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | e65373bd93dd312ab993e075… | docs | web | Mozilla/5.0 (Windows NT … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-GB | TRUE | 24 | UTF-8 | GB | MA | Manchester | Manchester | M1 | 43.01 | -71.47 | Europe/London | 19f447ae-8f57-4b92-8307-… | https://docs.snowplowana… | Snowplow Docs – Document… |
https | 443 | snowplowanalytics.com | /docs/setup-snowplow-on-… | 1-choose-and-configure-a… | { “connectEnd”… | https://www.google.com/ | https | 443 | google.com | / | search | 1536 | 722 | 1536 | 864 | 1519 | 1920 | 0 | 0 | 0 | 563 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||
| 2020-04-01T10:01:41.571 | page_ping | 292a1aaa-89f9-4441-b001-… | 22 | Manchester | docs | /docs/setup-snowplow-on-… | 2020-04-01T10:01:41.571 | 2020-04-01T10:01:41.298 | 2020-04-01T10:01:41.300 | 2020-04-01T10:01:41.573 | 2020-04-01T10:01:42.336 | 292a1aaa-89f9-4441-b001-… | 93252393-6d33-4dab-90b7-… | 185.242.7.XX | 3ce15e71e3dea3f0ebc2cfb4… | 01e67be0-600b-4e48-a57e-… | 22 | 809f0808-1a2a-4f35-b955-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 820d2f34c549e1b043e05077… | docs | web | Mozilla/5.0 (Windows NT … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-GB | TRUE | 24 | UTF-8 | GB | MA | Manchester | Manchester | M1 | 43.01 | -71.47 | Europe/London | 19f447ae-8f57-4b92-8307-… | https://docs.snowplowana… | Snowplow Docs – Document… |
https | 443 | snowplowanalytics.com | /docs/setup-snowplow-on-… | 1-choose-and-configure-a… | { “connectEnd”… | https://www.google.com/ | https | 443 | google.com | / | search | 1536 | 722 | 1536 | 864 | 1519 | 1920 | 0 | 0 | 563 | 1198 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||
| 2020-04-01T10:12:07.446 | page_view | e39fd884-8992-480f-8e37-… | 67 | New York | console | / | 2020-04-01T10:12:07.446 | 2020-04-01T10:12:07.405 | 2020-04-01T10:12:07.407 | 2020-04-01T10:12:07.448 | 2020-04-01T10:12:08.348 | example-user@company.com | e39fd884-8992-480f-8e37-… | 4b82d683-813b-4969-a4ae-… | 138.68.41.XX | 1909c6c61de7e28a236e2be1… | 7f0a23a5-e392-48d2-b37b-… | 67 | fa657f4f-700f-43ae-b9b3-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | a67b5f3574a4149acc1dde1a… | console | web | Mozilla/5.0 (X11; Linux … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | NY | New York | New York | 10021 | 40.77 | -73.96 | America/New_York | d960ae10-3061-41f5-9547-… | https://console.snowplow… | Snowplow BDP | https | 443 | snowplowanalytics.com | / | { “connectEnd”… | direct | 1004 | 632 | 1024 | 768 | 989 | 632 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||||||
| 2020-04-01T10:12:12.289 | link_click | e39fd884-8992-480f-8e37-… | 67 | New York | console | / | 2020-04-01T10:12:12.289 | 2020-04-01T10:12:12.198 | 2020-04-01T10:12:12.202 | 2020-04-01T10:12:12.293 | 2020-04-01T10:12:14.351 | example-user@company.com | e39fd884-8992-480f-8e37-… | 4b82d683-813b-4969-a4ae-… | 138.68.41.XX | 1909c6c61de7e28a236e2be1… | 7f0a23a5-e392-48d2-b37b-… | 67 | 5ddfb8bb-66ea-4a3a-a5ec-… | unstruct | link_click | com.snowplowanalytics.sn… | jsonschema | 1-0-1 | ef1532ee1fca3ca4dcca7f8e… | {“targetUrl”:&… | console | web | Mozilla/5.0 (X11; Linux … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | NY | New York | New York | 10021 | 40.77 | -73.96 | America/New_York | d960ae10-3061-41f5-9547-… | https://console.snowplow… | https | 443 | snowplowanalytics.com | / | { “connectEnd”… | direct | 1004 | 632 | 1024 | 768 | 989 | 1247 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||||||
| 2020-04-01T10:12:13.951 | page_view | e39fd884-8992-480f-8e37-… | 67 | New York | console | /4d9aac25-a9f7-46d2-8b4f… | 2020-04-01T10:12:13.951 | 2020-04-01T10:12:13.909 | 2020-04-01T10:12:13.911 | 2020-04-01T10:12:13.953 | 2020-04-01T10:12:14.361 | example-user@company.com | e39fd884-8992-480f-8e37-… | 4b82d683-813b-4969-a4ae-… | 138.68.41.XX | 1909c6c61de7e28a236e2be1… | 7f0a23a5-e392-48d2-b37b-… | 67 | 762c6dbf-5e77-4d4a-8f85-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 107d25f34ab534790bc3e87c… | console | web | Mozilla/5.0 (X11; Linux … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | NY | New York | New York | 10021 | 40.77 | -73.96 | America/New_York | f2a7f2a4-b2ca-4080-83ef-… | https://console.snowplow… | Snowplow BDP | https | 443 | snowplowanalytics.com | /4d9aac25-a9f7-46d2-8b4f… | { “connectEnd”… | https://console.snowplow… | https | 443 | snowplowanalytics.com | / | internal | 1004 | 632 | 1024 | 768 | 989 | 1247 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:12:23.355 | page_ping | e39fd884-8992-480f-8e37-… | 67 | New York | console | /4d9aac25-a9f7-46d2-8b4f… | 2020-04-01T10:12:23.355 | 2020-04-01T10:12:23.269 | 2020-04-01T10:12:23.272 | 2020-04-01T10:12:23.358 | 2020-04-01T10:12:24.365 | example-user@company.com | e39fd884-8992-480f-8e37-… | 4b82d683-813b-4969-a4ae-… | 138.68.41.XX | 1909c6c61de7e28a236e2be1… | 7f0a23a5-e392-48d2-b37b-… | 67 | 7dbcee9d-dd9d-42eb-869f-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | de13793c3331dc6e788fefe5… | console | web | Mozilla/5.0 (X11; Linux … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | NY | New York | New York | 10021 | 40.77 | -73.96 | America/New_York | f2a7f2a4-b2ca-4080-83ef-… | https://console.snowplow… | Snowplow BDP | https | 443 | snowplowanalytics.com | /4d9aac25-a9f7-46d2-8b4f… | { “connectEnd”… | https://console.snowplow… | https | 443 | snowplowanalytics.com | / | internal | 1004 | 632 | 1024 | 768 | 989 | 1247 | 0 | 0 | 0 | 212 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||
| 2020-04-01T10:14:55.231 | page_view | eb8c2f9b-8357-4e01-84e9-… | 3 | Berlin | website | /blog/2020/02/04/buildin… | 2020-04-01T10:14:55.231 | 2020-04-01T10:14:54.614 | 2020-04-01T10:14:54.616 | 2020-04-01T10:14:55.233 | 2020-04-01T10:14:56.380 | eb8c2f9b-8357-4e01-84e9-… | f4605d71-c3cd-4dc3-962c-… | 2.205.35.XX | 02ce405d4306f908ec92a203… | b23a6994-9520-4347-b1c7-… | 3 | c1c7d273-f17e-4fe4-8a7b-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 9060ad795ea9cafb72fad4bc… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | de-DE | TRUE | 24 | UTF-8 | DE | BE | Land Berlin | Berlin | 10365 | 52.42 | 13.28 | Europe/Berlin | paid-search | data-quality | EAIaIQobChMIwPu5t4qs1AIV… | a2cf571d-f302-44b2-8fb7-… | https://snowplowanalytic… | Building a data quality … | https | 443 | snowplowanalytics.com | /blog/2020/02/04/buildin… | utm_campaign=data-qualit… | { “connectEnd”… | https://www.google.com/u… | https | 443 | google.com | /url | sa=t&rct=j&q=&esrc=s&sou… | search | 1510 | 823 | 1680 | 1050 | 1510 | 4598 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||
| 2020-04-01T10:15:05.890 | page_ping | eb8c2f9b-8357-4e01-84e9-… | 3 | Berlin | website | /blog/2020/02/04/buildin… | 2020-04-01T10:15:05.890 | 2020-04-01T10:15:05.799 | 2020-04-01T10:15:05.801 | 2020-04-01T10:15:05.892 | 2020-04-01T10:15:07.348 | eb8c2f9b-8357-4e01-84e9-… | f4605d71-c3cd-4dc3-962c-… | 2.205.35.XX | 02ce405d4306f908ec92a203… | b23a6994-9520-4347-b1c7-… | 3 | f04a14bc-57d1-4e54-9a60-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | f4fa7fd92a3918fec602d746… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | de-DE | TRUE | 24 | UTF-8 | DE | BE | Land Berlin | Berlin | 10365 | 52.42 | 13.28 | Europe/Berlin | a2cf571d-f302-44b2-8fb7-… | https://snowplowanalytic… | Building a data quality … | https | 443 | snowplowanalytics.com | /blog/2020/02/04/buildin… | utm_campaign=data-qualit… | { “connectEnd”… | https://www.google.com/u… | https | 443 | google.com | /url | sa=t&rct=j&q=&esrc=s&sou… | search | 1510 | 823 | 1680 | 1050 | 1510 | 4598 | 0 | 0 | 0 | 2765 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||
| 2020-04-01T10:15:12.289 | link_click | eb8c2f9b-8357-4e01-84e9-… | 3 | Berlin | website | /blog/2020/02/04/buildin… | 2020-04-01T10:15:12.289 | 2020-04-01T10:15:12.198 | 2020-04-01T10:15:12.202 | 2020-04-01T10:15:12.293 | 2020-04-01T10:15:14.351 | eb8c2f9b-8357-4e01-84e9-… | f4605d71-c3cd-4dc3-962c-… | 2.205.35.XX | 02ce405d4306f908ec92a203… | b23a6994-9520-4347-b1c7-… | 3 | d8d87e18-1b96-404e-ab2b-… | unstruct | link_click | com.snowplowanalytics.sn… | jsonschema | 1-0-1 | cd838deb98a6daad5ecd5a45… | {“targetUrl”:&… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | de-DE | TRUE | 24 | UTF-8 | DE | BE | Land Berlin | Berlin | 10365 | 52.42 | 13.28 | Europe/Berlin | a2cf571d-f302-44b2-8fb7-… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /blog/2020/02/04/buildin… | utm_campaign=data-qualit… | { “connectEnd”… | https://www.google.com/u… | https | 443 | google.com | /url | sa=t&rct=j&q=&esrc=s&sou… | search | 1510 | 823 | 1680 | 1050 | 1510 | 4598 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||
| 2020-04-01T10:15:13.572 | page_view | eb8c2f9b-8357-4e01-84e9-… | 3 | Berlin | website | /snowplow-bdp/ | 2020-04-01T10:15:13.572 | 2020-04-01T10:15:13.690 | 2020-04-01T10:15:13.700 | 2020-04-01T10:15:13.582 | 2020-04-01T10:15:14.394 | eb8c2f9b-8357-4e01-84e9-… | f4605d71-c3cd-4dc3-962c-… | 2.205.35.XX | 02ce405d4306f908ec92a203… | b23a6994-9520-4347-b1c7-… | 3 | 672b860e-4acd-4b26-8431-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 30b5475a947ea3854a193683… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | de-DE | TRUE | 24 | UTF-8 | DE | BE | Land Berlin | Berlin | 10365 | 52.42 | 13.28 | Europe/Berlin | f21a1070-a32e-4fe2-a3e4-… | https://snowplowanalytic… | Snowplow BDP | A Da… |
https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /blog/2020/02/04/buildin… | utm_campaign=data-qualit… | internal | 1510 | 823 | 1680 | 1050 | 1510 | 4271 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:15:25.501 | page_ping | eb8c2f9b-8357-4e01-84e9-… | 3 | Berlin | website | /snowplow-bdp/ | 2020-04-01T10:15:25.501 | 2020-04-01T10:15:25.212 | 2020-04-01T10:15:25.217 | 2020-04-01T10:15:25.506 | 2020-04-01T10:15:26.338 | eb8c2f9b-8357-4e01-84e9-… | f4605d71-c3cd-4dc3-962c-… | 2.205.35.XX | 02ce405d4306f908ec92a203… | b23a6994-9520-4347-b1c7-… | 3 | 59a50124-5679-4d1b-81e5-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 493e7305d333e63a220276ee… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | de-DE | TRUE | 24 | UTF-8 | DE | BE | Land Berlin | Berlin | 10365 | 52.42 | 13.28 | Europe/Berlin | f21a1070-a32e-4fe2-a3e4-… | https://snowplowanalytic… | Snowplow BDP | A Da… |
https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /blog/2020/02/04/buildin… | utm_campaign=data-qualit… | internal | 1510 | 823 | 1680 | 1050 | 1510 | 4271 | 0 | 0 | 0 | 3448 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||
| 2020-04-01T10:29:59.417 | page_view | f729daad-549e-4a0a-ae1c-… | 1 | Austin | website | /mobile/ | 2020-04-01T10:29:59.417 | 2020-04-01T10:29:58.978 | 2020-04-01T10:29:58.987 | 2020-04-01T10:29:59.426 | 2020-04-01T10:30:00.397 | f729daad-549e-4a0a-ae1c-… | c27d4731-1a2f-495b-9615-… | 207.91.133.XX | d45d08868bf4179dc19e14c6… | c9a528c2-72ae-458a-9e05-… | 1 | cd77b968-3fee-44f1-aded-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 414220315c974519ea8e65f6… | website | web | Mozilla/5.0 (iPhone; CPU… | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | FALSE | 32 | UTF-8 | US | TX | Texas | Austin | 78702 | 30.21 | 97.69 | America/Chicago | paid-social | mobile | bfc3c5bb-ae3e-477c-b47d-… | https://snowplowanalytic… | Snowplow | Collect rich … |
https | 443 | snowplowanalytics.com | /mobile/ | utm_campaign=mobile&utm_… | { “connectEnd”… | https://www.linkedin.com… | https | 443 | linkedin.com | / | social | 375 | 554 | 375 | 667 | 375 | 9322 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||
| 2020-04-01T10:30:00.071 | link_click | e39fd884-8992-480f-8e37-… | 67 | New York | console | /4d9aac25-a9f7-46d2-8b4f… | 2020-04-01T10:30:00.071 | 2020-04-01T10:30:59.970 | 2020-04-01T10:30:59.972 | 2020-04-01T10:30:00.073 | 2020-04-01T10:30:01.350 | example-user@company.com | e39fd884-8992-480f-8e37-… | 4b82d683-813b-4969-a4ae-… | 138.68.41.XX | 1909c6c61de7e28a236e2be1… | 7f0a23a5-e392-48d2-b37b-… | 67 | 0fa850fd-4c2c-46f9-8286-… | unstruct | link_click | com.snowplowanalytics.sn… | jsonschema | 1-0-1 | 8d068a2b2de42396525b056d… | {“targetUrl”:&… | console | web | Mozilla/5.0 (X11; Linux … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | NY | New York | New York | 10021 | 40.77 | -73.96 | America/New_York | f2a7f2a4-b2ca-4080-83ef-… | https://console.snowplow… | https | 443 | snowplowanalytics.com | /4d9aac25-a9f7-46d2-8b4f… | { “connectEnd”… | https://console.snowplow… | https | 443 | snowplowanalytics.com | / | internal | 1004 | 632 | 1024 | 768 | 989 | 1247 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:30:07.446 | link_click | f729daad-549e-4a0a-ae1c-… | 1 | Austin | website | /mobile/ | 2020-04-01T10:30:07.446 | 2020-04-01T10:30:07.405 | 2020-04-01T10:30:07.407 | 2020-04-01T10:30:07.448 | 2020-04-01T10:30:08.348 | f729daad-549e-4a0a-ae1c-… | c27d4731-1a2f-495b-9615-… | 207.91.133.XX | d45d08868bf4179dc19e14c6… | c9a528c2-72ae-458a-9e05-… | 1 | 61b65433-6865-4026-8a60-… | unstruct | link_click | com.snowplowanalytics.sn… | jsonschema | 1-0-1 | 7d42a8b8ead9234de7eb1d6f… | {“targetUrl”:&… | website | web | Mozilla/5.0 (iPhone; CPU… | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | FALSE | 32 | UTF-8 | US | TX | Texas | Austin | 78702 | 30.21 | 97.69 | America/Chicago | bfc3c5bb-ae3e-477c-b47d-… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /mobile/ | utm_campaign=mobile&utm_… | { “connectEnd”… | https://www.linkedin.com… | https | 443 | linkedin.com | / | social | 375 | 554 | 375 | 667 | 375 | 9322 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:30:10.151 | page_view | f729daad-549e-4a0a-ae1c-… | 1 | Austin | website | /customers/ | 2020-04-01T10:30:10.151 | 2020-04-01T10:30:10.110 | 2020-04-01T10:30:10.111 | 2020-04-01T10:30:10.152 | 2020-04-01T10:30:11.351 | f729daad-549e-4a0a-ae1c-… | c27d4731-1a2f-495b-9615-… | 207.91.133.XX | d45d08868bf4179dc19e14c6… | c9a528c2-72ae-458a-9e05-… | 1 | 3cc458cd-a1be-4a57-a3a2-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 505dd37437be902cc6e416f8… | website | web | Mozilla/5.0 (iPhone; CPU… | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | FALSE | 32 | UTF-8 | US | TX | Texas | Austin | 78702 | 30.21 | 97.69 | America/Chicago | e55cf2ba-b986-48e1-bdad-… | https://snowplowanalytic… | Snowplow Customers | Her… |
https | 443 | snowplowanalytics.com | /customers/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | / | utm_campaign=mobile&utm_… | internal | 375 | 554 | 375 | 667 | 375 | 6444 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:42:28.288 | page_ping | be5016ad-c6ef-442d-aa18-… | 5 | San Francisco | website | /snowplow-bdp/ | 2020-04-01T10:42:28.288 | 2020-04-01T10:42:28.016 | 2020-04-01T10:42:28.020 | 2020-04-01T10:42:28.292 | 2020-04-01T10:42:30.333 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 86e9281f-8a12-4fa1-b761-… | 5 | f0a9711b-0461-49ac-a910-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 6d801142f54baa80488ee585… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 08e14838-2c28-4529-acc4-… | https://snowplowanalytic… | Snowplow BDP | A Da… |
https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | / | internal | 1678 | 892 | 1680 | 1050 | 1678 | 4672 | 0 | 0 | 0 | 3780 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||
| 2020-04-01T10:42:36.276 | link_click | be5016ad-c6ef-442d-aa18-… | 5 | San Francisco | website | /snowplow-bdp/ | 2020-04-01T10:42:36.276 | 2020-04-01T10:42:35.796 | 2020-04-01T10:42:35.797 | 2020-04-01T10:42:36.277 | 2020-04-01T10:42:37.332 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 86e9281f-8a12-4fa1-b761-… | 5 | 8e83d9db-f057-43b8-b889-… | unstruct | link_click | com.snowplowanalytics.sn… | jsonschema | 1-0-1 | 9435c702aad66423f362b8d1… | {“targetUrl”:&… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 08e14838-2c28-4529-acc4-… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | / | internal | 1678 | 892 | 1680 | 1050 | 1678 | 2685 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
| 2020-04-01T10:42:37.497 | page_view | be5016ad-c6ef-442d-aa18-… | 5 | San Francisco | website | /get-started/ | 2020-04-01T10:42:37.497 | 2020-04-01T10:42:37.457 | 2020-04-01T10:42:37.459 | 2020-04-01T10:42:37.499 | 2020-04-01T10:42:38.333 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 86e9281f-8a12-4fa1-b761-… | 5 | 3aa5f3f5-6f39-4ae7-a059-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 082cfd7a521f2ad16ef24078… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 254130cd-588d-4f3f-be8a-… | https://snowplowanalytic… | Snowplow BDP | Get … | https | 443 | snowplowanalytics.com | /get-started/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /snowplow-bdp/ | internal | 1678 | 892 | 1680 | 1050 | 1678 | 2685 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
| 2020-04-01T10:42:40.974 | focus_form | be5016ad-c6ef-442d-aa18-… | 5 | San Francisco | website | /get-started/ | 2020-04-01T10:42:40.974 | 2020-04-01T10:42:38.785 | 2020-04-01T10:42:38.789 | 2020-04-01T10:42:40.978 | 2020-04-01T10:42:42.364 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 86e9281f-8a12-4fa1-b761-… | 5 | 98fe07aa-6265-429f-961c-… | unstruct | focus_form | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 05f9f306ed3b09bd71bad3e9… | {“formId”:&quo… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 254130cd-588d-4f3f-be8a-… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /get-started/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /snowplow-bdp/ | internal | 1678 | 892 | 1680 | 1050 | 1678 | 2685 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
| 2020-04-01T10:42:41.393 | change_form | be5016ad-c6ef-442d-aa18-… | 5 | San Francisco | website | /get-started/ | 2020-04-01T10:42:41.393 | 2020-04-01T10:42:40.775 | 2020-04-01T10:42:40.781 | 2020-04-01T10:42:41.399 | 2020-04-01T10:42:42.372 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 86e9281f-8a12-4fa1-b761-… | 5 | 2c8a3fe1-db2e-44b2-98ad-… | unstruct | change_form | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | db0f869d68c821cc4dbb96f8… | {“formId”:&quo… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 254130cd-588d-4f3f-be8a-… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /get-started/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /snowplow-bdp/ | internal | 1678 | 892 | 1680 | 1050 | 1678 | 2685 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
Why is raw customer data vital for advanced analytics and AI?
- It’s raw and unopinionated – meaning you can aggregate and model this data in a way that best suits your business
- When events are correctly captured, you get enough perspective to answer many different questions that drive new value
- When it’s prevalidated, the data in your warehouse or lake doesn’t require preparation and cleaning
You can find out how we model this raw data in our data modeling example, and you can download this sample dataset as a spreadsheet
Why choose Snowplow for your customer data?
You raw customer data can be transformed, aggregated and modeled into any number new data sets to power AI and advanced analytics.
Snowplow offers:
- Custom data structures – collect data that is structured to suit your business, don’t be forced into a pre-defined structure
- Validation and testing – sandbox environments for testing and re-processing of bad data which fails validation
- First-party data hosted in your cloud – hosted in your infrastructure for full ownership and compliance