Explore snowplow data – Raw data
Clean, granular raw data ready for your analysis
In the table below you can explore some of the granular events Snowplow’s web tracker gives you, with all the data points it captures out of the box. The JavaScript tracker is just one of our twenty trackers, all of which structure data in the same way.
Specifically, you can take a look at a sample of users’ interactions across the Snowplow marketing website, documentation site and the Snowplow BDP Console.
This sample spans
Five users
Six sessions
Three platforms
Five devices
Four channels
| Core (view column details ) |
Timestamps (view column details) | User (view column details) | Session (view column details) | Event (view column details) | Event specific fields (view column details) | Application (view column details) | Useragent (view column details) | Location (view column details) | Marketing (view column details) | Page (view column details) | Referer (view column details) | Cross domain referer (view column details) | Visibility (view column details) | Scroll depth (view column details) | Meta data (view column details) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| derived_tstamp | event_name | domain_userid | domain_sessionidx | geo_city | app_id | page_urlpath | derived_tstamp | dvce_created_tstamp | dvce_sent_tstamp | collector_tstamp | etl_tstamp | true_tstamp | user_id | domain_userid | network_userid | user_ipaddress | user_fingerprint | domain_sessionid | domain_sessionidx | event_id | event | event_name | event_vendor | event_format | event_version | event_fingerprint | link_click_event | focus_form_event | change_form_event | app_id | platform | useragent | useragent_parser_context | yauaa_context | iab_bot_context | br_lang | br_cookies | br_colordepth | doc_charset | geo_country | geo_region | geo_region_name | geo_city | geo_zipcode | geo_latitude | geo_longitude | geo_timezone | mkt_medium | mkt_source | mkt_term | mkt_content | mkt_campaign | mkt_network | mkt_clickid | page_view_id | page_url | page_title | page_urlscheme | page_urlport | page_urlhost | page_urlpath | page_urlquery | page_urlfragment | performance_timing_context | page_referrer | refr_urlscheme | refr_urlport | refr_urlhost | refr_urlpath | refr_urlquery | refr_urlfragment | refr_medium | refr_source | refr_term | refr_domain_userid | refr_dvce_tstamp | br_viewwidth | br_viewheight | dvce_screenwidth | dvce_screenheight | doc_width | doc_height | pp_xoffset_min | pp_xoffset_max | pp_yoffset_min | pp_yoffset_max | v_tracker | name_tracker | v_collector | v_etl |
| 2020-04-01T10:00:02.785 | page_view | be5016ad-c6ef-442d-aa18-… | 4 | San Francisco | website | / | 2020-04-01T10:00:02.785 | 2020-04-01T10:00:01.443 | 2020-04-01T10:00:01.449 | 2020-04-01T10:00:02.791 | 2020-04-01T10:00:04.326 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 289d6851-77ca-45ad-a611-… | 4 | 2878003c-7b88-43b0-8f1f-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 0ca09ed2370afcd6989bf656… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | ed479d38-0eab-45a4-bdc7-… | https://snowplowanalytic… | Snowplow | The Data Coll… | https | 443 | snowplowanalytics.com | / | { “connectEnd”… | https://www.google.com/ | https | 443 | google.com | / | search | 1678 | 892 | 1680 | 1050 | 1678 | 4758 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
| 2020-04-01T10:00:08.061 | page_view | be5016ad-c6ef-442d-aa18-… | 4 | San Francisco | website | /snowplow-bdp/ | 2020-04-01T10:00:08.061 | 2020-04-01T10:00:08.026 | 2020-04-01T10:00:08.028 | 2020-04-01T10:00:08.063 | 2020-04-01T10:00:08.332 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 289d6851-77ca-45ad-a611-… | 4 | 25322a4d-14c4-41e9-a180-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 45c824fc852e1693ddf43cf1… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 08e14838-2c28-4529-acc4-… | https://snowplowanalytic… | Snowplow BDP | A Da… |
https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | / | internal | 1678 | 892 | 1680 | 1050 | 1678 | 4672 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
| 2020-04-01T10:00:14.927 | page_view | 292a1aaa-89f9-4441-b001-… | 22 | Manchester | website | / | 2020-04-01T10:00:14.927 | 2020-04-01T10:00:12.770 | 2020-04-01T10:00:12.804 | 2020-04-01T10:00:14.961 | 2020-04-01T10:00:16.328 | 292a1aaa-89f9-4441-b001-… | 93252393-6d33-4dab-90b7-… | 185.242.7.XX | 3ce15e71e3dea3f0ebc2cfb4… | 01e67be0-600b-4e48-a57e-… | 22 | 33eb89fb-02e9-4caa-99b5-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | f755b32e4a46ebadf84249d7… | website | web | Mozilla/5.0 (Windows NT … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-GB | TRUE | 24 | UTF-8 | GB | MA | Manchester | Manchester | M1 | 43.01 | -71.47 | Europe/London | ff24e29a-cb17-4623-912d-… | https://snowplowanalytic… | Snowplow | The Data Coll… | https | 443 | snowplowanalytics.com | / | { “connectEnd”… | direct | 1536 | 678 | 1536 | 864 | 1519 | 4756 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||||||||
| 2020-04-01T10:00:18.426 | page_ping | be5016ad-c6ef-442d-aa18-… | 4 | San Francisco | website | /snowplow-bdp/ | 2020-04-01T10:00:18.426 | 2020-04-01T10:00:18.359 | 2020-04-01T10:00:18.360 | 2020-04-01T10:00:18.427 | 2020-04-01T10:00:18.333 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 289d6851-77ca-45ad-a611-… | 4 | 5f8f8fba-bac9-4d3e-a993-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 22e8dcb242f9abd878f2a495… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 08e14838-2c28-4529-acc4-… | https://snowplowanalytic… | Snowplow BDP | A Da… |
https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | / | internal | 1678 | 892 | 1680 | 1050 | 1678 | 4672 | 0 | 0 | 0 | 0 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||
| 2020-04-01T10:01:21.883 | page_view | 292a1aaa-89f9-4441-b001-… | 22 | Manchester | docs | /docs/setup-snowplow-on-… | 2020-04-01T10:01:21.883 | 2020-04-01T10:01:21.550 | 2020-04-01T10:01:21.555 | 2020-04-01T10:01:21.888 | 2020-04-01T10:01:23.347 | 292a1aaa-89f9-4441-b001-… | 93252393-6d33-4dab-90b7-… | 185.242.7.XX | 3ce15e71e3dea3f0ebc2cfb4… | 01e67be0-600b-4e48-a57e-… | 22 | f39dc073-37c2-4710-9d6d-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | fde8eb647f081899f29e7970… | docs | web | Mozilla/5.0 (Windows NT … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-GB | TRUE | 24 | UTF-8 | GB | MA | Manchester | Manchester | M1 | 43.01 | -71.47 | Europe/London | 19f447ae-8f57-4b92-8307-… | https://docs.snowplowana… | Snowplow Docs – Document… |
https | 443 | snowplowanalytics.com | /docs/setup-snowplow-on-… | 1-choose-and-configure-a… | { “connectEnd”… | https://www.google.com/ | https | 443 | google.com | / | search | 1536 | 722 | 1536 | 864 | 1519 | 1920 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:01:31.891 | page_ping | 292a1aaa-89f9-4441-b001-… | 22 | Manchester | docs | /docs/setup-snowplow-on-… | 2020-04-01T10:01:31.891 | 2020-04-01T10:01:31.800 | 2020-04-01T10:01:31.803 | 2020-04-01T10:01:31.894 | 2020-04-01T10:01:32.346 | 292a1aaa-89f9-4441-b001-… | 93252393-6d33-4dab-90b7-… | 185.242.7.XX | 3ce15e71e3dea3f0ebc2cfb4… | 01e67be0-600b-4e48-a57e-… | 22 | e3702ef7-1d09-44fb-9cfa-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | e65373bd93dd312ab993e075… | docs | web | Mozilla/5.0 (Windows NT … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-GB | TRUE | 24 | UTF-8 | GB | MA | Manchester | Manchester | M1 | 43.01 | -71.47 | Europe/London | 19f447ae-8f57-4b92-8307-… | https://docs.snowplowana… | Snowplow Docs – Document… |
https | 443 | snowplowanalytics.com | /docs/setup-snowplow-on-… | 1-choose-and-configure-a… | { “connectEnd”… | https://www.google.com/ | https | 443 | google.com | / | search | 1536 | 722 | 1536 | 864 | 1519 | 1920 | 0 | 0 | 0 | 563 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||
| 2020-04-01T10:01:41.571 | page_ping | 292a1aaa-89f9-4441-b001-… | 22 | Manchester | docs | /docs/setup-snowplow-on-… | 2020-04-01T10:01:41.571 | 2020-04-01T10:01:41.298 | 2020-04-01T10:01:41.300 | 2020-04-01T10:01:41.573 | 2020-04-01T10:01:42.336 | 292a1aaa-89f9-4441-b001-… | 93252393-6d33-4dab-90b7-… | 185.242.7.XX | 3ce15e71e3dea3f0ebc2cfb4… | 01e67be0-600b-4e48-a57e-… | 22 | 809f0808-1a2a-4f35-b955-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 820d2f34c549e1b043e05077… | docs | web | Mozilla/5.0 (Windows NT … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-GB | TRUE | 24 | UTF-8 | GB | MA | Manchester | Manchester | M1 | 43.01 | -71.47 | Europe/London | 19f447ae-8f57-4b92-8307-… | https://docs.snowplowana… | Snowplow Docs – Document… |
https | 443 | snowplowanalytics.com | /docs/setup-snowplow-on-… | 1-choose-and-configure-a… | { “connectEnd”… | https://www.google.com/ | https | 443 | google.com | / | search | 1536 | 722 | 1536 | 864 | 1519 | 1920 | 0 | 0 | 563 | 1198 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||
| 2020-04-01T10:12:07.446 | page_view | e39fd884-8992-480f-8e37-… | 67 | New York | console | / | 2020-04-01T10:12:07.446 | 2020-04-01T10:12:07.405 | 2020-04-01T10:12:07.407 | 2020-04-01T10:12:07.448 | 2020-04-01T10:12:08.348 | example-user@company.com | e39fd884-8992-480f-8e37-… | 4b82d683-813b-4969-a4ae-… | 138.68.41.XX | 1909c6c61de7e28a236e2be1… | 7f0a23a5-e392-48d2-b37b-… | 67 | fa657f4f-700f-43ae-b9b3-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | a67b5f3574a4149acc1dde1a… | console | web | Mozilla/5.0 (X11; Linux … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | NY | New York | New York | 10021 | 40.77 | -73.96 | America/New_York | d960ae10-3061-41f5-9547-… | https://console.snowplow… | Snowplow BDP | https | 443 | snowplowanalytics.com | / | { “connectEnd”… | direct | 1004 | 632 | 1024 | 768 | 989 | 632 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||||||
| 2020-04-01T10:12:12.289 | link_click | e39fd884-8992-480f-8e37-… | 67 | New York | console | / | 2020-04-01T10:12:12.289 | 2020-04-01T10:12:12.198 | 2020-04-01T10:12:12.202 | 2020-04-01T10:12:12.293 | 2020-04-01T10:12:14.351 | example-user@company.com | e39fd884-8992-480f-8e37-… | 4b82d683-813b-4969-a4ae-… | 138.68.41.XX | 1909c6c61de7e28a236e2be1… | 7f0a23a5-e392-48d2-b37b-… | 67 | 5ddfb8bb-66ea-4a3a-a5ec-… | unstruct | link_click | com.snowplowanalytics.sn… | jsonschema | 1-0-1 | ef1532ee1fca3ca4dcca7f8e… | {“targetUrl”:&… | console | web | Mozilla/5.0 (X11; Linux … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | NY | New York | New York | 10021 | 40.77 | -73.96 | America/New_York | d960ae10-3061-41f5-9547-… | https://console.snowplow… | https | 443 | snowplowanalytics.com | / | { “connectEnd”… | direct | 1004 | 632 | 1024 | 768 | 989 | 1247 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||||||
| 2020-04-01T10:12:13.951 | page_view | e39fd884-8992-480f-8e37-… | 67 | New York | console | /4d9aac25-a9f7-46d2-8b4f… | 2020-04-01T10:12:13.951 | 2020-04-01T10:12:13.909 | 2020-04-01T10:12:13.911 | 2020-04-01T10:12:13.953 | 2020-04-01T10:12:14.361 | example-user@company.com | e39fd884-8992-480f-8e37-… | 4b82d683-813b-4969-a4ae-… | 138.68.41.XX | 1909c6c61de7e28a236e2be1… | 7f0a23a5-e392-48d2-b37b-… | 67 | 762c6dbf-5e77-4d4a-8f85-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 107d25f34ab534790bc3e87c… | console | web | Mozilla/5.0 (X11; Linux … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | NY | New York | New York | 10021 | 40.77 | -73.96 | America/New_York | f2a7f2a4-b2ca-4080-83ef-… | https://console.snowplow… | Snowplow BDP | https | 443 | snowplowanalytics.com | /4d9aac25-a9f7-46d2-8b4f… | { “connectEnd”… | https://console.snowplow… | https | 443 | snowplowanalytics.com | / | internal | 1004 | 632 | 1024 | 768 | 989 | 1247 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:12:23.355 | page_ping | e39fd884-8992-480f-8e37-… | 67 | New York | console | /4d9aac25-a9f7-46d2-8b4f… | 2020-04-01T10:12:23.355 | 2020-04-01T10:12:23.269 | 2020-04-01T10:12:23.272 | 2020-04-01T10:12:23.358 | 2020-04-01T10:12:24.365 | example-user@company.com | e39fd884-8992-480f-8e37-… | 4b82d683-813b-4969-a4ae-… | 138.68.41.XX | 1909c6c61de7e28a236e2be1… | 7f0a23a5-e392-48d2-b37b-… | 67 | 7dbcee9d-dd9d-42eb-869f-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | de13793c3331dc6e788fefe5… | console | web | Mozilla/5.0 (X11; Linux … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | NY | New York | New York | 10021 | 40.77 | -73.96 | America/New_York | f2a7f2a4-b2ca-4080-83ef-… | https://console.snowplow… | Snowplow BDP | https | 443 | snowplowanalytics.com | /4d9aac25-a9f7-46d2-8b4f… | { “connectEnd”… | https://console.snowplow… | https | 443 | snowplowanalytics.com | / | internal | 1004 | 632 | 1024 | 768 | 989 | 1247 | 0 | 0 | 0 | 212 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||
| 2020-04-01T10:14:55.231 | page_view | eb8c2f9b-8357-4e01-84e9-… | 3 | Berlin | website | /blog/2020/02/04/buildin… | 2020-04-01T10:14:55.231 | 2020-04-01T10:14:54.614 | 2020-04-01T10:14:54.616 | 2020-04-01T10:14:55.233 | 2020-04-01T10:14:56.380 | eb8c2f9b-8357-4e01-84e9-… | f4605d71-c3cd-4dc3-962c-… | 2.205.35.XX | 02ce405d4306f908ec92a203… | b23a6994-9520-4347-b1c7-… | 3 | c1c7d273-f17e-4fe4-8a7b-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 9060ad795ea9cafb72fad4bc… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | de-DE | TRUE | 24 | UTF-8 | DE | BE | Land Berlin | Berlin | 10365 | 52.42 | 13.28 | Europe/Berlin | paid-search | data-quality | EAIaIQobChMIwPu5t4qs1AIV… | a2cf571d-f302-44b2-8fb7-… | https://snowplowanalytic… | Building a data quality … | https | 443 | snowplowanalytics.com | /blog/2020/02/04/buildin… | utm_campaign=data-qualit… | { “connectEnd”… | https://www.google.com/u… | https | 443 | google.com | /url | sa=t&rct=j&q=&esrc=s&sou… | search | 1510 | 823 | 1680 | 1050 | 1510 | 4598 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||
| 2020-04-01T10:15:05.890 | page_ping | eb8c2f9b-8357-4e01-84e9-… | 3 | Berlin | website | /blog/2020/02/04/buildin… | 2020-04-01T10:15:05.890 | 2020-04-01T10:15:05.799 | 2020-04-01T10:15:05.801 | 2020-04-01T10:15:05.892 | 2020-04-01T10:15:07.348 | eb8c2f9b-8357-4e01-84e9-… | f4605d71-c3cd-4dc3-962c-… | 2.205.35.XX | 02ce405d4306f908ec92a203… | b23a6994-9520-4347-b1c7-… | 3 | f04a14bc-57d1-4e54-9a60-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | f4fa7fd92a3918fec602d746… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | de-DE | TRUE | 24 | UTF-8 | DE | BE | Land Berlin | Berlin | 10365 | 52.42 | 13.28 | Europe/Berlin | a2cf571d-f302-44b2-8fb7-… | https://snowplowanalytic… | Building a data quality … | https | 443 | snowplowanalytics.com | /blog/2020/02/04/buildin… | utm_campaign=data-qualit… | { “connectEnd”… | https://www.google.com/u… | https | 443 | google.com | /url | sa=t&rct=j&q=&esrc=s&sou… | search | 1510 | 823 | 1680 | 1050 | 1510 | 4598 | 0 | 0 | 0 | 2765 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||
| 2020-04-01T10:15:12.289 | link_click | eb8c2f9b-8357-4e01-84e9-… | 3 | Berlin | website | /blog/2020/02/04/buildin… | 2020-04-01T10:15:12.289 | 2020-04-01T10:15:12.198 | 2020-04-01T10:15:12.202 | 2020-04-01T10:15:12.293 | 2020-04-01T10:15:14.351 | eb8c2f9b-8357-4e01-84e9-… | f4605d71-c3cd-4dc3-962c-… | 2.205.35.XX | 02ce405d4306f908ec92a203… | b23a6994-9520-4347-b1c7-… | 3 | d8d87e18-1b96-404e-ab2b-… | unstruct | link_click | com.snowplowanalytics.sn… | jsonschema | 1-0-1 | cd838deb98a6daad5ecd5a45… | {“targetUrl”:&… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | de-DE | TRUE | 24 | UTF-8 | DE | BE | Land Berlin | Berlin | 10365 | 52.42 | 13.28 | Europe/Berlin | a2cf571d-f302-44b2-8fb7-… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /blog/2020/02/04/buildin… | utm_campaign=data-qualit… | { “connectEnd”… | https://www.google.com/u… | https | 443 | google.com | /url | sa=t&rct=j&q=&esrc=s&sou… | search | 1510 | 823 | 1680 | 1050 | 1510 | 4598 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||
| 2020-04-01T10:15:13.572 | page_view | eb8c2f9b-8357-4e01-84e9-… | 3 | Berlin | website | /snowplow-bdp/ | 2020-04-01T10:15:13.572 | 2020-04-01T10:15:13.690 | 2020-04-01T10:15:13.700 | 2020-04-01T10:15:13.582 | 2020-04-01T10:15:14.394 | eb8c2f9b-8357-4e01-84e9-… | f4605d71-c3cd-4dc3-962c-… | 2.205.35.XX | 02ce405d4306f908ec92a203… | b23a6994-9520-4347-b1c7-… | 3 | 672b860e-4acd-4b26-8431-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 30b5475a947ea3854a193683… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | de-DE | TRUE | 24 | UTF-8 | DE | BE | Land Berlin | Berlin | 10365 | 52.42 | 13.28 | Europe/Berlin | f21a1070-a32e-4fe2-a3e4-… | https://snowplowanalytic… | Snowplow BDP | A Da… |
https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /blog/2020/02/04/buildin… | utm_campaign=data-qualit… | internal | 1510 | 823 | 1680 | 1050 | 1510 | 4271 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:15:25.501 | page_ping | eb8c2f9b-8357-4e01-84e9-… | 3 | Berlin | website | /snowplow-bdp/ | 2020-04-01T10:15:25.501 | 2020-04-01T10:15:25.212 | 2020-04-01T10:15:25.217 | 2020-04-01T10:15:25.506 | 2020-04-01T10:15:26.338 | eb8c2f9b-8357-4e01-84e9-… | f4605d71-c3cd-4dc3-962c-… | 2.205.35.XX | 02ce405d4306f908ec92a203… | b23a6994-9520-4347-b1c7-… | 3 | 59a50124-5679-4d1b-81e5-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 493e7305d333e63a220276ee… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | de-DE | TRUE | 24 | UTF-8 | DE | BE | Land Berlin | Berlin | 10365 | 52.42 | 13.28 | Europe/Berlin | f21a1070-a32e-4fe2-a3e4-… | https://snowplowanalytic… | Snowplow BDP | A Da… |
https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /blog/2020/02/04/buildin… | utm_campaign=data-qualit… | internal | 1510 | 823 | 1680 | 1050 | 1510 | 4271 | 0 | 0 | 0 | 3448 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||
| 2020-04-01T10:29:59.417 | page_view | f729daad-549e-4a0a-ae1c-… | 1 | Austin | website | /mobile/ | 2020-04-01T10:29:59.417 | 2020-04-01T10:29:58.978 | 2020-04-01T10:29:58.987 | 2020-04-01T10:29:59.426 | 2020-04-01T10:30:00.397 | f729daad-549e-4a0a-ae1c-… | c27d4731-1a2f-495b-9615-… | 207.91.133.XX | d45d08868bf4179dc19e14c6… | c9a528c2-72ae-458a-9e05-… | 1 | cd77b968-3fee-44f1-aded-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 414220315c974519ea8e65f6… | website | web | Mozilla/5.0 (iPhone; CPU… | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | FALSE | 32 | UTF-8 | US | TX | Texas | Austin | 78702 | 30.21 | 97.69 | America/Chicago | paid-social | mobile | bfc3c5bb-ae3e-477c-b47d-… | https://snowplowanalytic… | Snowplow | Collect rich … |
https | 443 | snowplowanalytics.com | /mobile/ | utm_campaign=mobile&utm_… | { “connectEnd”… | https://www.linkedin.com… | https | 443 | linkedin.com | / | social | 375 | 554 | 375 | 667 | 375 | 9322 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||
| 2020-04-01T10:30:00.071 | link_click | e39fd884-8992-480f-8e37-… | 67 | New York | console | /4d9aac25-a9f7-46d2-8b4f… | 2020-04-01T10:30:00.071 | 2020-04-01T10:30:59.970 | 2020-04-01T10:30:59.972 | 2020-04-01T10:30:00.073 | 2020-04-01T10:30:01.350 | example-user@company.com | e39fd884-8992-480f-8e37-… | 4b82d683-813b-4969-a4ae-… | 138.68.41.XX | 1909c6c61de7e28a236e2be1… | 7f0a23a5-e392-48d2-b37b-… | 67 | 0fa850fd-4c2c-46f9-8286-… | unstruct | link_click | com.snowplowanalytics.sn… | jsonschema | 1-0-1 | 8d068a2b2de42396525b056d… | {“targetUrl”:&… | console | web | Mozilla/5.0 (X11; Linux … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | NY | New York | New York | 10021 | 40.77 | -73.96 | America/New_York | f2a7f2a4-b2ca-4080-83ef-… | https://console.snowplow… | https | 443 | snowplowanalytics.com | /4d9aac25-a9f7-46d2-8b4f… | { “connectEnd”… | https://console.snowplow… | https | 443 | snowplowanalytics.com | / | internal | 1004 | 632 | 1024 | 768 | 989 | 1247 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:30:07.446 | link_click | f729daad-549e-4a0a-ae1c-… | 1 | Austin | website | /mobile/ | 2020-04-01T10:30:07.446 | 2020-04-01T10:30:07.405 | 2020-04-01T10:30:07.407 | 2020-04-01T10:30:07.448 | 2020-04-01T10:30:08.348 | f729daad-549e-4a0a-ae1c-… | c27d4731-1a2f-495b-9615-… | 207.91.133.XX | d45d08868bf4179dc19e14c6… | c9a528c2-72ae-458a-9e05-… | 1 | 61b65433-6865-4026-8a60-… | unstruct | link_click | com.snowplowanalytics.sn… | jsonschema | 1-0-1 | 7d42a8b8ead9234de7eb1d6f… | {“targetUrl”:&… | website | web | Mozilla/5.0 (iPhone; CPU… | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | FALSE | 32 | UTF-8 | US | TX | Texas | Austin | 78702 | 30.21 | 97.69 | America/Chicago | bfc3c5bb-ae3e-477c-b47d-… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /mobile/ | utm_campaign=mobile&utm_… | { “connectEnd”… | https://www.linkedin.com… | https | 443 | linkedin.com | / | social | 375 | 554 | 375 | 667 | 375 | 9322 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:30:10.151 | page_view | f729daad-549e-4a0a-ae1c-… | 1 | Austin | website | /customers/ | 2020-04-01T10:30:10.151 | 2020-04-01T10:30:10.110 | 2020-04-01T10:30:10.111 | 2020-04-01T10:30:10.152 | 2020-04-01T10:30:11.351 | f729daad-549e-4a0a-ae1c-… | c27d4731-1a2f-495b-9615-… | 207.91.133.XX | d45d08868bf4179dc19e14c6… | c9a528c2-72ae-458a-9e05-… | 1 | 3cc458cd-a1be-4a57-a3a2-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 505dd37437be902cc6e416f8… | website | web | Mozilla/5.0 (iPhone; CPU… | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | FALSE | 32 | UTF-8 | US | TX | Texas | Austin | 78702 | 30.21 | 97.69 | America/Chicago | e55cf2ba-b986-48e1-bdad-… | https://snowplowanalytic… | Snowplow Customers | Her… |
https | 443 | snowplowanalytics.com | /customers/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | / | utm_campaign=mobile&utm_… | internal | 375 | 554 | 375 | 667 | 375 | 6444 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | |||||||||||||||||||||||
| 2020-04-01T10:42:28.288 | page_ping | be5016ad-c6ef-442d-aa18-… | 5 | San Francisco | website | /snowplow-bdp/ | 2020-04-01T10:42:28.288 | 2020-04-01T10:42:28.016 | 2020-04-01T10:42:28.020 | 2020-04-01T10:42:28.292 | 2020-04-01T10:42:30.333 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 86e9281f-8a12-4fa1-b761-… | 5 | f0a9711b-0461-49ac-a910-… | page_ping | page_ping | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 6d801142f54baa80488ee585… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 08e14838-2c28-4529-acc4-… | https://snowplowanalytic… | Snowplow BDP | A Da… |
https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | / | internal | 1678 | 892 | 1680 | 1050 | 1678 | 4672 | 0 | 0 | 0 | 3780 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||
| 2020-04-01T10:42:36.276 | link_click | be5016ad-c6ef-442d-aa18-… | 5 | San Francisco | website | /snowplow-bdp/ | 2020-04-01T10:42:36.276 | 2020-04-01T10:42:35.796 | 2020-04-01T10:42:35.797 | 2020-04-01T10:42:36.277 | 2020-04-01T10:42:37.332 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 86e9281f-8a12-4fa1-b761-… | 5 | 8e83d9db-f057-43b8-b889-… | unstruct | link_click | com.snowplowanalytics.sn… | jsonschema | 1-0-1 | 9435c702aad66423f362b8d1… | {“targetUrl”:&… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 08e14838-2c28-4529-acc4-… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /snowplow-bdp/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | / | internal | 1678 | 892 | 1680 | 1050 | 1678 | 2685 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
| 2020-04-01T10:42:37.497 | page_view | be5016ad-c6ef-442d-aa18-… | 5 | San Francisco | website | /get-started/ | 2020-04-01T10:42:37.497 | 2020-04-01T10:42:37.457 | 2020-04-01T10:42:37.459 | 2020-04-01T10:42:37.499 | 2020-04-01T10:42:38.333 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 86e9281f-8a12-4fa1-b761-… | 5 | 3aa5f3f5-6f39-4ae7-a059-… | page_view | page_view | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 082cfd7a521f2ad16ef24078… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 254130cd-588d-4f3f-be8a-… | https://snowplowanalytic… | Snowplow BDP | Get … | https | 443 | snowplowanalytics.com | /get-started/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /snowplow-bdp/ | internal | 1678 | 892 | 1680 | 1050 | 1678 | 2685 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
| 2020-04-01T10:42:40.974 | focus_form | be5016ad-c6ef-442d-aa18-… | 5 | San Francisco | website | /get-started/ | 2020-04-01T10:42:40.974 | 2020-04-01T10:42:38.785 | 2020-04-01T10:42:38.789 | 2020-04-01T10:42:40.978 | 2020-04-01T10:42:42.364 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 86e9281f-8a12-4fa1-b761-… | 5 | 98fe07aa-6265-429f-961c-… | unstruct | focus_form | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | 05f9f306ed3b09bd71bad3e9… | {“formId”:&quo… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 254130cd-588d-4f3f-be8a-… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /get-started/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /snowplow-bdp/ | internal | 1678 | 892 | 1680 | 1050 | 1678 | 2685 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
| 2020-04-01T10:42:41.393 | change_form | be5016ad-c6ef-442d-aa18-… | 5 | San Francisco | website | /get-started/ | 2020-04-01T10:42:41.393 | 2020-04-01T10:42:40.775 | 2020-04-01T10:42:40.781 | 2020-04-01T10:42:41.399 | 2020-04-01T10:42:42.372 | be5016ad-c6ef-442d-aa18-… | 28172b1a-96aa-4fe2-a4e3-… | 192.171.81.XX | 76d5cf8dfb94371b9a29393b… | 86e9281f-8a12-4fa1-b761-… | 5 | 2c8a3fe1-db2e-44b2-98ad-… | unstruct | change_form | com.snowplowanalytics.sn… | jsonschema | 1-0-0 | db0f869d68c821cc4dbb96f8… | {“formId”:&quo… | website | web | Mozilla/5.0 (Macintosh; … | {“useragent_family&… | { “agentClass”… | { “category”:… | en-US | TRUE | 24 | UTF-8 | US | CA | California | San Francisco | 94102 | 37.78 | -122.42 | America/Los_Angeles | 254130cd-588d-4f3f-be8a-… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /get-started/ | { “connectEnd”… | https://snowplowanalytic… | https | 443 | snowplowanalytics.com | /snowplow-bdp/ | internal | 1678 | 892 | 1680 | 1050 | 1678 | 2685 | js-2.14.0 | snplow | ssc-0.17.0-kinesis | stream-enrich-0.22.0-com… | ||||||||||||||||||||||||
Interesting things to note about this data
- It’s raw and unopinionated – meaning you can aggregate and model this data in a way that best suits your business
- Snowplow collects almost 100 unique data points per event – giving you multiple lenses and angles to query that data by
- It’s guaranteed to be high quality – Snowplow’s validation ensures the data in your warehouse doesn’t require cleansing before analysis
- It will be complete – by hosting the pipeline on your infrastructure you can be sure tracking is not blocked by adblockers or browser tracking prevention methods
You can find out how we model this raw data in our data modeling example, and you can download this sample dataset as a spreadsheet.
Imagine the possibilities with access to raw data
This raw data can be transformed, aggregated and modeled into any number of interesting reports from fairly standard reporting like sessions to more complex analyses around attribution or engagement. And because the raw data is stored in your warehouse, it can be modeled multiple times to serve multiple teams; one data source of truth addressing multiple use cases.
And there are many more reasons Snowplow BDP is a leading data collection platform for companies that want to do data right:
- Custom data structures – collect data that is structured to suit your business, don’t be forced into a pre-defined structure
- Validation – only high-quality, well-structured data makes it through to your warehouse, everything else can be re-processed
- First-party data – hosted in your infrastructure so browser measures like ITP won’t block your tracking
- Full ownership – you own your infrastructure, you own your raw data and you own your data model