How to stream Snowplow events to Azure Event Hubs?

To stream Snowplow events to Azure Event Hubs:

  • Configuration: Configure Snowplow's event collection to output events in a format compatible with Event Hubs (JSON, Avro)
  • Connectivity: Set up Azure Event Hubs as a destination in Snowplow's data pipeline, configuring connection strings and authentication
  • Streaming Pipeline: Use Azure Event Hubs' Kafka protocol compatibility or native APIs to ingest Snowplow events in real-time
  • Processing: Configure downstream Azure services (Stream Analytics, Functions) to consume and process events from Event Hubs

This enables real-time behavioral data processing within Azure's native streaming infrastructure.

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