Traditional browsers display web pages and wait for human input. Every interaction—clicks, scrolling, and form submissions—is manually performed by the user.

Agentic browsers, by contrast, actively carry out tasks. A user specifies an outcome (for example, “compare pricing and renew my subscription”), and the browser plans and executes the necessary steps across one or more websites autonomously.

For analytics teams, this means behavior that appears human at a session level may actually be machine-executed at an interaction level. Platforms like Snowplow make this distinction possible by capturing granular behavioral data, rather than relying on session-level assumptions built into legacy analytics tools.