How can companies apply agentic AI in customer service, and what data is required?

Companies Companies can apply agentic AI in customer service by using it for tasks such as:

  • Automated chatbots or virtual assistants that handle customer inquiries and solve problems
  • Predictive routing of customer service tickets based on urgency or complexity
  • Real-time customer support, where AI agents assist live agents or resolve issues autonomously

Required data includes past customer interactions, issue histories, and user profiles, all of which Snowplow's event-tracking can capture. Snowplow Signals enables more sophisticated customer service applications by providing real-time access to customer attributes like satisfaction scores, engagement levels, and behavioral patterns that help agentic AI deliver more contextual and effective support.

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