What data is required to enable real-time website personalization?

To enable real-time website personalization, businesses need data on user behavior, such as:

  • Page views, clicks, and scroll behavior
  • Product searches, views, and add-to-cart actions
  • Purchase history and preferences
  • User profile data (e.g., demographic, location, etc.)

Snowplow collects these events and provides a detailed, real-time view of user actions, allowing businesses to create personalized experiences based on this data.

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