To enable real-time website personalization, businesses need data on user behavior, such as:

• Page views, clicks, and scroll behavior
• Product searches, views, and add-to-cart actions
• Purchase history and preferences
• User profile data (e.g., demographic, location, etc.)

Snowplow collects these events and provides a detailed, real-time view of user actions, allowing businesses to create personalized experiences based on this data.