Customer Data Platforms (CDPs) enable real-time personalization across channels by collecting and centralizing customer data from various sources (e.g., websites, apps, CRM, social media) and providing a unified profile of each customer.

Snowplow's real-time data collection can feed event data into CDPs, allowing businesses to create personalized experiences across email, websites, apps, and other channels. This ensures that customers receive consistent, relevant interactions, regardless of the touchpoint.