In online media, publishers use real-time personalization to deliver tailored content based on user behavior, interests, and past interactions. Examples include:

• Personalized article recommendations based on reading history and topics of interest
• Dynamic ads that change based on user behavior and demographics
• Content gating, where certain content is made available based on the user's subscription or interaction history

Snowplow captures user interactions on media websites in real-time, providing the data needed to personalize content and advertisements, enhancing user engagement.