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Product analytics for a complex user journey

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Building successful products is harder than ever

But companies that know how to use data the right way have proven it’s role in building industry-leading products.

Organisations like Airbnb and Gousto have become industry leaders by investing in the right culture, processes, and analytics tools so their products can grow to meet their users’ evolving needs.

This comprehensive whitepaper will guide you through all the know-how you need to build the perfect product today.

“Every employee should be empowered to make data informed decisions.”

Jeff Feng, PM Lead for Data at Airbnb

Specifically this eBook will dive into:

  • Cohort Analysis
  • Retention Analysis
  • A/B Testing
  • Heat Mapping
  • Session Replay
  • Funnel Analysis
  • User Survey
  • Form Analysis

Download our guide to understand the tools and processes that successful Startups use to build killer products.