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eBook

Product analytics for a complex user journey

Building successful products is harder than ever

But companies that know how to use data the right way have proven it’s role in building industry-leading products.

Organisations like Airbnb and Gousto have become industry leaders by investing in the right culture, processes, and analytics tools so their products can grow to meet their users’ evolving needs.

This comprehensive whitepaper will guide you through all the know-how you need to build the perfect product today.

Specifically this eBook will dive into:

Why a flexible, modular approach beats out-of-the-box tools,

How to work with your marketing team to get the best results,

The importance of mapping your touchpoints to the customer journey. 

“Every employee should be empowered to make data informed decisions. ”

Jeff Feng | PM Lead for Data at Airbnb