"Snowplow Signals provides our product and engineering teams with the real-time customer intelligence infrastructure they need to build adaptive, AI-powered experiences into our FindMyPast product...It’s a game-changer for hyper-personalizing each user’s deeply unique and personal experience."

“In our business, timing is everything. During major sporting events like the Super Bowl or NBA Finals, we have a finite window to act on user behavior insights. If we receive that information four hours after the event ends, it's essentially worthless. We've already missed the opportunity to optimize campaigns, adjust promotions, or personalize the experience when it matters most.”

"A shopper who browses products on Burberry.com is telling us something about what she really wants. Thanks to Databricks Lakehouse Platform and Snowplow, we can build an AI-Ready Customer 360 so our client advisors have that information from the moment she walks into our store — and can deliver a personalized NextGen customer experience (CX)."

“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”

“I’ve never seen engineers and marketing people talk to each other as much as they are right now. All of our objectives are now aligned on shared outcomes. Access to first-party data has made our data engineers have more empathy for our marketers and our marketers are now more willing to provide insight into the campaigns they are running.”