Last Updated: May 8 2026
SNOWPLOW HAS AGREED TO MAKE ITS PROPRIETARY SOLUTION FOR COLLECTING AND OPERATIONALIZING HIGH-QUALITY CUSTOMER BEHAVIORAL DATA AT SCALE, ACROSS DIFFERENT APPLICATIONS AND USE CASES, FROM ANALYTICS TO AI (THE “SERVICE”) AND RELATED USER DOCUMENTATION (“DOCUMENTATION”) AVAILABLE TO CUSTOMERS AT NO CHARGE FOR EVALUATION AND FEEDBACK PURPOSES ONLY (THE “TRIAL”).
THE SERVICE AND DOCUMENTATION ARE HIGHLY CONFIDENTIAL AND PROPRIETARY INFORMATION OF SNOWPLOW, AND SNOWPLOW HAS AGREED TO MAKE THE SERVICE AVAILABLE ONLY TO TRUSTED CUSTOMERS WHO RECOGNIZE THE IMPORTANCE AND VALUABLE NATURE OF THE SERVICE.
THIS SNOWPLOW TRIAL AGREEMENT (THE “AGREEMENT”) IS A BINDING AGREEMENT BETWEEN YOU AND SNOWPLOW ANALYTICS LIMITED, A PRIVATE LIMITED COMPANY WITH OFFICES LOCATED AT 3RD FLOOR, 48-50 SCRUTTON STREET, LONDON, ENGLAND, EC2A 4HH (“SNOWPLOW”). PLEASE CAREFULLY READ THIS AGREEMENT BEFORE ACCESSING, DOWNLOADING OR OTHERWISE USING THE SERVICE AND DOCUMENTATION.
ACCEPTANCE OF THIS AGREEMENT IS REQUIRED AS A CONDITION TO PROCEEDING WITH ACCESS AND USE OF THE SERVICE AND DOCUMENTATION. BY CLICKING ON THE “ACCEPT” BUTTON, AND/OR DOWNLOADING OR USING THE SERVICE, YOU ARE STATING THAT YOU HAVE READ THIS AGREEMENT, AGREE TO ALL OF ITS TERMS, AND CONSENT TO BE BOUND BY AND ARE BECOMING A PARTY TO THIS AGREEMENT. IF YOU DO NOT AGREE TO ALL OF THE TERMS OF THIS AGREEMENT, CLICK THE “DO NOT ACCEPT” BUTTON AND DO NOT ACCESS, DOWNLOAD OR USE THE SERVICE AND DOCUMENTATION.
IF YOU ARE ACCEPTING THIS AGREEMENT ON BEHALF OF YOUR EMPLOYER OR ANOTHER ENTITY, YOU REPRESENT AND WARRANT THAT: (I) YOU HAVE FULL LEGAL AUTHORITY TO BIND YOUR EMPLOYER, OR THE APPLICABLE ENTITY, TO THE AGREEMENT; (II) YOU HAVE READ AND UNDERSTAND THIS AGREEMENT; AND (III) YOU AGREE, ON BEHALF OF THE PARTY THAT YOU REPRESENT, TO THIS AGREEMENT.
IN CONSIDERATION OF THE PREMISES AND THE MUTUAL COVENANTS CONTAINED HEREIN, YOU AND SNOWPLOW HEREBY AGREE AS FOLLOWS:
1. EVALUATION LICENSE. SNOWPLOW grants You a nonexclusive, limited license to use the Service and Documentation for internal evaluation purposes only until the 14 Trial period granted by SNOWPLOW ends, as indicated in your enrollment form. You will use the Service in a non-production test environment and not in any production environment or with any sensitive or production data. SNOWPLOW will provide reasonable support for the Service as determined in SNOWPLOW’s sole discretion.
2. LICENSE RESTRICTIONS. You are not permitted to transfer, sublicense, disclose, sell, lease, assign, copy, reverse engineer, decompile, modify, derive source code from or create derivative works of the Service and Documentation. This Agreement shall not be construed to grant to You any patent license, know-how license or any other rights except for the limited license as specifically provided herein.
3. CONFIDENTIAL INFORMATION; DATA PROTECTION; AI. (i) Confidentiality. "Confidential Information" shall mean any proprietary, confidential information (whether or not patentable or copyrightable, any whether or not currently patented or copyrighted) which is owned or controlled by either Party and its affiliates, agents, subcontractors, suppliers, partners and representatives, including without limitation trade secrets, know-how, designs, product samples, product formulations, prototypes, data, processes, formulas, methods, materials, analyses, technology, manufacturing techniques, pricing, and financial, customer, supplier, sales and marketing information. The Service, Documentation and related information are the Confidential Information of SNOWPLOW. This Agreement shall govern without regard to the manner of preparation, transmittal or storage of such Confidential Information, including but not limited to physical devices or materials, electronic devices or media, magnetic media, optical media or any other method.
All Confidential Information shall be held in confidence by the receiving Party and not be used except for the Trial, without the prior written approval of the disclosing Party; provided, however, that Confidential Information may be disclosed by a receiving Party to those of its and its partners’, affiliates’ and subcontractors’ employees, representatives and agents who absolutely and specifically require knowledge thereof in connection with the Trial and who are obligated to protect the confidentiality thereof to the same extent as the receiving Party's obligations under this Agreement. The receiving Party shall take all necessary and reasonable precautions to prevent the unauthorized disclosure or use of the Confidential Information by any such employees or agents and shall be responsible for any breach of this Agreement by its employees and agents.
The provisions of this Section 3 shall not apply to information which (i) was in the public domain or generally available to the public prior to receipt thereof by the receiving Party from the disclosing Party, or which subsequently becomes part of the public domain or generally available to the public other than as a result of a breach of this Agreement by the receiving Party or an employee or agent of the receiving Party; (ii) was in the possession of the receiving Party prior to receipt from the disclosing Party, as evidenced by the receiving Party’s written records; (iii) is later received by the receiving Party from a third party on a non-confidential basis, unless the receiving Party knows or has reason to know of an obligation of confidentiality (contractual, legal, fiduciary or otherwise) of the third party to the disclosing Party with respect to such information, or; (iv) is independently developed by the receiving Party without reference to or reliance upon the Confidential Information received from the disclosing Party, as evidenced by the receiving party’s written records.
Notwithstanding anything to the contrary contained in this Agreement, Confidential Information may be disclosed by a receiving Party as required by applicable law, legal process or stock exchange rule, provided the receiving Party notifies the disclosing Party prior to such disclosure so as to afford the disclosing Party a reasonable opportunity to object or seek an appropriate protective order with respect to such disclosure.
(ii) Data and AI. SNOWPLOW has implemented industry standard security procedures and mechanisms to protect data provided to SNOWPLOW or uploaded or processed by the Service. If the Trial or Service requires that You submit any data to SNOWPLOW, including without limitation any personal data, such data will be processed and protected in accordance with SNOWPLOW’s privacy policy at https://snowplow.io/privacy-policy and all applicable data protection legislation. The data stream for the Trial is only for a period of 24 hours from submission, which means that your data will be accessible only for such period, and all of Your data contained in the Service will be deleted upon termination of the Trial.
The Service may contain optional AI features. or agents (the “Agent”) that processes content provided by Customer, which could contain confidential, commercial or personal data (“Content”) to generate output comprised of assistance, recommendations and responses (“AI Output”). Content processed by the Agent may be transmitted to and processed by third-party large language model providers acting on Snowplow’s behalf solely to provide this functionality. AI Output is provided for informational and assistive purposes only and does not constitute professional advice, representations, guarantees, or factual determinations. Customer is solely responsible for reviewing, verifying, and validating all AI Output before using, publishing, or relying upon it. Customer will not rely on AI Output as a substitute for independent judgment, human review, or professional advice, including legal, regulatory, financial, medical, or other specialized advice. Customer may opt out of or disable the Agent through the Subscription Service and agrees not to use the Agent if Customer does not consent to the terms contained in this Agreement.
4. TRIAL PERIOD; TERMINATION. Your participation in the Trial will expire at the end of the period specified in Section 1, unless earlier terminated by SNOWPLOW or You for any reason at any time upon ten (10) days written notice to the other party; provided, however, that Your and SNOWPLOW’s obligations pursuant to Section 3 shall remain in effect upon expiry or termination of this Agreement. Upon expiry or termination of the Agreement, You will cease use of the Service and destroy any Documentation in your possession upon termination of this Agreement.
5. SNOWPLOW DOES NOT MAKE ANY EXPRESS OR IMPLIED WARRANTIES REGARDING THE SERVICE AND DOCUMENTATION, INCLUDING WITHOUT LIMITATION PERFORMANCE, OPERATION AND FUNCTIONALITY, MERCHANTABILITY, FITNESS FOR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL SNOWPLOW BE LIABLE FOR ANY DIRECT, CONSEQUENTIAL, INDIRECT, SPECIAL, EXEMPLARY, OR INCIDENTAL DAMAGES, INCLUDING WITHOUT LIMITATION LOST PROFITS, REVENUES, INCOME, BUSINESS OR DATA, IN RELATION TO THIS AGREEMENT OR THE SERVICE AND YOUR USE THEREOF, EVEN IF SNOWPLOW IS AWARE OF THE POSSIBILITY OF SUCH DAMAGES OR IS NEGLIGENT, AND REGARDLESS OF THE BASIS OF THE CLAIMS.
6. You may elect to provide SNOWPLOW with feedback regarding the Service (the “Feedback”). You understand and agree that SNOWPLOW will own all rights, title and interest in the Feedback and is free to use the Feedback for any purpose.
7. Whenever, by the terms of this Agreement, notice, demand or other communication shall or may be given to either party, it shall be sent by email, and if to SNOWPLOW, at legal@ Snowplow.io, and if to You, at the email address set forth on the Trial enrollment form you submitted to SNOWPLOW. Such notices will be deemed effective when received.
8. This Agreement and any dispute arising hereunder shall be governed by and construed in accordance with the laws of England and Wales, without giving effect to its principles of conflicts of laws. Both Parties hereby irrevocably consent to the exclusive jurisdiction of the courts located in London, England in any action arising out of or relating to this Agreement and waive any other venue to which they may be entitled by domicile or otherwise.
9. The Parties acknowledge that damages in the event of a receiving Party’s breach of this Agreement will be difficult to ascertain, and it is therefore agreed that the disclosing Party, in addition to, and without limiting, any other remedy or right it may have, shall have the right in such circumstances to seek equitable relief, including without limitation injunctive relief, issued by a court of competent jurisdiction.
10. This Agreement constitutes the entire agreement between the Parties with respect to the subject matter hereof and shall not be supplemented, amended, varied or modified in any manner except by an instrument in writing signed by duly authorized representatives of both Parties.