1. Generate a rich data set
Get up and running fast with 21 out-of-the-box trackers for web, mobile, and server-side events, scalable to billions of events per day.
Snowplow is the leading open source Data Creation technology in the world today, and the third most adopted web tracker, behind Google Analytics and Facebook.
With our unique approach to Data Creation, which extends far beyond web behavioral analytics, users can manage customer data in a highly secure first-party environment. Only Snowplow has the ability to maintain a Universal Data Language, irrespective of where data is generated—reducing the time and complexity of cleaning and transforming data.
Snowplow's open source schema registry, Iglu, ensures the data created adheres to defined schema definitions, while enabling the methodical management of schema updates as data needs evolve.