Snowplow Behavioral Data Platform

Empower your entire organization to create, evolve, and manage the behavioral data behind tomorrow’s use cases.

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Snowplow Behavioral Data Platform UI

Unlock new value with behavioral data

Compared to transactional and demographic data, behavioral data is the richest possible fuel to power advanced analytics, AI models, and applications. It describes the behavior of people (such as customers, partners, and team members), the actions and decisions they make, and the context of those actions and decisions—second-by-second, in granular detail.

Drawing upon the entire Data Creation lifecycle, Snowplow Behavioral Data Platform delivers a unified, high-quality behavioral data set that can be deployed and modeled in multiple ways to power endless use cases. It offers a new approach to data product management, enabling more people across more of your teams to break through to data-driven success.

Scale Data Creation across your organization

Set up and configure your data

Break down barriers between engineering and the rest of your organization with our Behavioral Data Console and APIs to securely share, manage, and evolve your behavioral data.

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Control the quality of your data

Define and enforce policy on how data is created, processed, and delivered. Receive real-time alerts and leverage issue resolution tooling to maintain data quality.

Empower more people to become Data Product Managers

Built-in workflow tooling enables more people across your organization to define, model, catalog, socialize, publish, and evolve data to power data applications.

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Own your data asset and infrastructure

Snowplow’s Data Fabric gives you visibility and control over end-to-end data processing in your own cloud environment.

Snowplow Open source

Powered by a tried and tested open source core

Leverage the enterprise scale and developer-first environment of the world’s leading open source Data Creation technology.

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Unlock breakthrough
use cases

Dedicated support at every step of your Data Creation journey

From initial set-up to ongoing optimization, gain a direct line to our engineering team behind the technology, plus concierge onboarding, SLA guarantees, and access to advanced use cases.

  • Craft your strategy with dedicated Solutions Architects
  • Ensure uptime with full SLA coverage and 24/7 support engineers
  • Drive more value over time with Customer Success specialists
*More information on SLAs is provided here.

Trusted by thousands of organizations worldwide

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"Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organizational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort."

Darren Haken |  Head of Data Engineering

Get Started

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AI-driven innovation?


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