Snowplow integrates with your preferred data sources, enrichments, and destinations so you can focus on building the applications that matter to your business.
Snowplow is the global leader in behavioral data for AI, enabling digital-first companies to unlock the full value of their behavioral data and transform a proprietary customer intelligence asset into a source of competitive advantage. Data teams rely on Snowplow to securely collect, process, and deliver event-level data to their platform, while digital product and engineering teams use Snowplow to integrate deep customer context into their ML and agentic applications—all in real time.
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“Above the Trend Line” – Your Industry Rumor Central for 2/2/2023
Marketing Research Industry News January 2023
App development to improve with insights from behavioral data
Data Privacy Day and Ensuring our Safety in 2023
2023 predictions for data, AI, C-Suite leadership and privacy
Snowplow Acquires Poplin Data
Snowplow Buys Poplin Data and Launches APAC Hub
Snowplow Acquires Poplin Data, Launches APAC Operating Hub
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Whether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.