Data Pipeline

Real-Time, Highly Scalable, and Built for Behavioral Data Quality

Collect, validate, enrich, and transform your first-party customer data for real-time processing across your digital estate. Load AI-ready data to your destinations, including data warehouse, lake, and real-time stream.

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Collect Granular Event Data

Collect granular event data using 35+ easy-to-implement first-party trackers and webhooks, or mirror Snowplow trackers to instrument your own custom tracking. Improve customer 360 accuracy and integrity with persistent device tracking for up to two years. 

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Enrich & Transform Your Event Data

Enrich, unify, and transform your tracked events and their attributes in a single, unified event table. With a single structured table, avoid complex joins and easily scale your use of behavioral customer data. 

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Deliver AI-Ready Data to Preferred Destinations

Load data to your preferred downstream destination(s) in real time. Deliver to data warehouses, lakes (e.g., Snowflake, Databricks, AWS S3), or streaming technologies (e.g., Kafka, Confluent, Kinesis or Pub/Sub).

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See how Snowplow gives media and entertainment companies the real-time user data foundation and context layer to make better business decisions while powering the AI initiatives that will define the next era of media.