Unbundle CDP with Snowplow behavioral data

Build a composable Customer Data Platform (CDP) that powers personalization at scale, using richly contextual, connected behavioral data.


Maintain a single source of truth about your customers

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Collect customer data from all angles

Snowplow delivers rich, first-party server side cookies. You can collect behavioral data from every customer touchpoint (mobile app, website, server-side), unaffected by ITP and ad-blockers.

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Understand all behaviors

Create a seamless view of customer behavior by capturing first-party user identifiers across all your platforms and products with out-of-the-box and custom user identifiers.

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Unify granular customer data

Snowplow’s DBT package includes an identity resolution module to create a single customer view at an interaction, session and user level.

Create powerful personalization

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Utilize bespoke AI models

Compared to out-of-the-box AI models in CDPs, yours are perfectly designed around your data, product, or business goal—so you can accurately predict a customer’s future behavior and drive value from your campaigns.

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Predict behavior at scale

With Snowplow doing the hard work of delivering BI and AI-ready data, your data team’s time is freed to focus on building unique AI/ML models.

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Unleash personalization

With rich customer insights in your warehouse, you are in full control to create highly personalized campaigns via a Reverse ETL to the tools of your choosing.

Futureproof your technology stack

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Leverage existing investments

Instead of adding another data silo to your tech stack, do more with what you’ve got in your existing data warehouse or lake with a fully-fledged, future-proofed composable CDP.

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Evolve as your needs change

Equipped with BI and AI-ready data in your data warehouse or lake, avoid vendor lock and easily adapt your tech stack to meet the changing needs of your business.

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Maintain data compliance

Within ever-changing privacy and regulatory environments, stay in control of your data with Snowplow’s out-of-the-box privacy controls and end-to-end security.

How does it work?

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Learn more

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The Promises and Perils of a CDP

Learn how you can use Snowplow, Fivetran and Hightouch to establish the data warehouse as the single point of truth for your data.

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How Auto Trader turned their warehouse into the CDP

Join leaders from Auto Trader, Snowplow, Hightouch, and Braze to discover how Auto Trader turned their warehouse into a CDP.

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Developing a single customer view with Snowplow

Learn how you capture user identifiers with Snowplow’s out of the box and custom identifiers.

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Get Started

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AI-driven innovation?


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