Unbundle CDP with Snowplow behavioral data
Build a composable Customer Data Platform (CDP) that powers personalization at scale, using richly contextual, connected behavioral data.
Maintain a single
source of truth about
your customers
Collect customer data from all angles
Snowplow delivers rich, first-party server side cookies. You can collect behavioral data from every customer touchpoint (mobile app, website, server-side), unaffected by ITP and ad-blockers.
Understand all behaviors
Create a seamless view of customer behavior by capturing first-party user identifiers across all your platforms and products with out-of-the-box and custom user identifiers.
Unify granular customer data
Snowplow’s dbt package includes an identity resolution module to create a single customer view at an interaction, session and user level.
Create powerful
personalization
Utilize bespoke AI models
Compared to out-of-the-box AI models in CDPs, yours are perfectly designed around your data, product, or business goal—so you can accurately predict a customer’s future behavior and drive value from your campaigns.
Predict behavior at scale
With Snowplow doing the hard work of delivering BI and AI-ready data, your data team’s time is freed to focus on building unique AI/ML models.
Unleash personalization
With rich customer insights in your warehouse, you are in full control to create highly personalized campaigns via a Reverse ETL to the tools of your choosing.
Futureproof your
technology stack
Leverage existing investments
Instead of adding another data silo to your tech stack, do more with what you’ve got in your existing data warehouse or lake with a fully-fledged, future-proofed composable CDP.
Evolve as your needs change
Equipped with BI and AI-ready data in your data warehouse or lake, avoid vendor lock and easily adapt your tech stack to meet the changing needs of your business.
Maintain data compliance
Within ever-changing privacy and regulatory environments, stay in control of your data with Snowplow’s out-of-the-box privacy controls and end-to-end security.
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“We evaluated CDPs but they are expensive black boxes and they don’t always play nicely with other tools. Your entire organization needs to be really good with data to get value out of them.”
DARREN HAKEN | DIRECTOR - HEAD OF ENGINEERING (DATA AND PLATFORM)
How does it work?
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The Promises and Perils of a
CDP
Learn how you can use Snowplow, Fivetran and Hightouch to establish the data warehouse as the single point of truth for your data.
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How Auto Trader turned their warehouse into the CDP
Join leaders from Auto Trader, Snowplow, Hightouch, and Braze to discover how Auto Trader turned their warehouse into a CDP.
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Developing a single customer view with Snowplow
Learn how you capture user identifiers with Snowplow’s out of the box and custom identifiers.
Learn More